UEM Sunrise works with Affin Bank to empower female homebuyers

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(From left) Hafizuddin, Chin, Cheah, Lim, Wong, Lee, Chan, Sufian, Irwin and Wong at the Affinita partnership announcement.

(From left) Hafizuddin, Chin, Cheah, Lim, Wong, Lee, Chan, Sufian, Irwin and Wong at the Affinita partnership announcement.

KUALA LUMPUR: UEM Sunrise Bhd has announced its latest mortgage acquisition programme, Affinita, with Affin Bank Bhd to promote homeownership among female homebuyers.

Both developer and bank stated their commitment to encourage financial independence for women and empower them in their pursuit of property ownership. The programme, announced at UEM Sunrise’s KAIA Heights in Taman Equine, is the second collaboration UEM Sunrise has formed with Affin Bank, after its Home Step Fast/i programme in 2022.

“Our partnership with Affin Bank is one of our many efforts to provide homebuyers with the financial support to afford their dream homes. In addition, the partnership also represents a  significant step towards supporting women in various aspects of their lives, and by providing access to attractive financial support, we can empower women to achieve their dreams of property ownership, among other things,” UEM Sunrise chief marketing officer Kenny Wong said.

“Under this specially catered programme for women, UEM Sunrise underscores our continuous commitment to advancing women's rights and fostering gender equality and inclusion within the real estate sector,” he added.

The partnership extends its coverage to various UEM Sunrise developments, such as The MINH, The Connaught One, Residensi AVA, Residensi ZIG, Serene Heights Intrika, KAIA Heights, Aspira Gardens, Aspira ParkHomes and Serimbun.  

“We are thrilled to announce our collaboration with UEM Sunrise to showcase our latest groundbreaking programme – Affinita. By participating in our programme, you can unlock incredible discounts and redeem benefits through our esteemed network of 100 exclusive merchants, offering a whole range of lifestyle products and services curated especially for women,” Affin Bank mortgage business managing director Jessie Wong said.

“We firmly believe in the power of empowering women to take charge of their financial future. By offering attractive financing options and partnering with merchants to provide exclusive discounts, we are not only encouraging women to invest in property but also fostering their personal and professional growth,” she added.

Affin Bank’s Invikta Premier Banking is also available for female customers with financing amounts exceeding RM500,000.  

UEM Sunrise chief financial officer Hafizuddin Sulaiman, Affin Bank end financing director Kelvin Chin, Affin Bank mortgage business development and advisory director Edward Cheah, UEM Sunrise group marketing head Lim Poh Ling, UEM Sunrise chief people officer Peggy Lee, UEM Sunrise integrated marketing and insights lead Race Chan, UEM Sunrise chief executive officer Sufian Abdullah, and UEM Sunrise chief strategy and transformation officer Irwin Mohd Eusoff were at the event.

To publicise the partnership, UEM Sunrise and Affin Bank will be holding an event at the KAIA Heights sales gallery on Nov 18.


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