(From left) Wong, Chiu, Rohayu and Quah each posed with a Lego build at the launch event.
PETALING JAYA: The Lego Group has partnered with Ikea Malaysia to launch Lego Home - A Playful Twist to Your Home, at Central Exchange of The Exchange TRX (ground floor) to showcase to the public how Lego sets can be used as home decor to meet different living styles and passion.
Happening from May 29 to June 8, the event features Lego builds ranging from botanical designs to artistic pop culture tributes, enabling fans to express their unique passions and interests and to incorporate them with any home aesthetic.
There will be a tour featuring unique Lego sets thoughtfully designed for the exhibit room type such as the foyer, living room, kitchen, preschool room, children's rooms and gaming room. The rooms will also have QR codes for visitors to scan for more details about the setup. In addition, the event has a series of interactive activities like the Make & Take, Lego gaming, free build activities and giveaways. On selected days and time slots, the Bluey & Bingo characters, as well as the Lego Space Benny mascot will also be available for photo opportunities.
Visitors also enjoy various on-site redeemables such as a limited edition Lego Sticker Pack, a RM10 voucher and an exclusive Lego Home Décor Stamp by performing specific tasks associated with the gifts.
Present at the event were Lego Group’s Singapore, Malaysia and Apac Travel Retail brand manager Benjamin Wong, The Exchange TRX assistant centre manager Selwyn Chiu, Ikea Klang Valley communication and interior design manager Rohayu Mohamed and Box of Bricks senior marketing manager Grace Quah.
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