Sri Pengkalan Binaan Sdn Bhd (SPB) has launched La Casa Ara, a freehold, strata-titled township featuring landed properties on a plot measuring 192 acres and located in Tasek Gelugor South, Penang. With a prime location and the award-winning Villament concept, La Casa Ara brings affordable landed living to an elevated standard of connectivity, convenience and comfort.
The development is just a four-minute drive to the KTMB station Tasek Gelugor and 30 minutes away from major industrial hubs such as Kulim Hi-Tech Park, Batu Kawan Industrial Park and Bukit Mertajam Industrial Park. Within the same drive-time, residents can also access major shopping malls such as Sunway Carnival Mall, Kulim Central Shopping Mall, Serai Wangi Mall, Aeon Big and Lotus’s, offering a variety of destinations for essential shopping, retail therapy and leisure activities. Other important amenities located within the 30-minute drive-time are Sunway Medical Centre and as many as 10 primary and secondary schools.
Crafted by award-winning developer
Established in 1981, SPB is one of the leaders in Malaysia property industry, having been recognised at the StarProperty Awards for three consecutive years, from 2022 to 2024. Steered by the philosophy of Building Dreams, Improving Lives, SPB focuses on developing townships that are affordable, innovative and of top quality.
In Kedah, SPB’s maiden township La Casa Lunas, measuring 215 acres, has become a benchmark for quality and value creation, achieving 41% capital appreciation for its first phase of double-storey terraces. Its 1.5-storey zero-lot homes secured a QLASSIC score of 82%, reflecting SPB’s commitment to workmanship, precision and long-term product integrity. La Casa Lunas has also won The Family-friendly Awards, The Northern Star Award and The Cornerstone Award under the prestigious StarProperty Award since 2020. The development is nearly sold out for all its launched phases, a testament to SPB’s market and customer-driven approach.
SPB currently holds more than 1,200 acres of strategic landbank. Its on-going projects are built across Malaysia and the developer continues to expand its footprint nationwide.
Unique, award-winning Villament concept arrives in Penang
In Penang, La Casa Ara marks the highly anticipated introduction of SPB’s patented Villament design. Recognised at the international FIABCI World Prix d’Excellence Awards (Affordable Housing Category), the Villament represents a hybrid housing innovation that blends the exclusivity of a villa with the practicality of an apartment.
This unique concept integrates the spaciousness, privacy and landed sensibilities of a villa – such as private outdoor spaces, wide frontages and dedicated parking – with the efficiency, and security features typically found in apartments. With an additional courtyard at the back, La Casa Ara Villament is upgraded a notch higher in the scale of premium and uniqueness, as it seamlessly brings both the outdoor and indoor together for a modern lifestyle.
Villament has been fast-selling in SPB’s townships over the years. Following the overwhelming response of the 548 units launched in Adiwarna (SPB’s 167 acres township in Selangor) and 654 units in Taman Nuri (SPB’s 152 acres township in Melaka), SPB is confident that the communities in Penang will also appreciate the Courtyard Villament in La Casa Ara – upgraded with the signature private courtyard that elevates natural comfort, ventilation and indoor-outdoor harmony.
Innovative layout
La Casa Ara features a built-up of 1,285 sq ft for the ground floor unit and 1,482 sq ft for the upper floor unit, for the three-bedroom and two-bathroom configurations. The homes promote a sense of openness and airiness by incorporating open-concept layout, strategically placed windows and openings to enhance natural light and cross-ventilation, a 38ft-wide frontage as well as an eight-foot-wide private garden. The wide front porch accommodates up to two vehicles parked side-by-side. La Casa Ara is also built using durable industrialised building system (IBS) aluminium formwork, ensuring higher structural stability, smoother finishes and long-term quality that homeowners can rely on.
A gated and guarded community, La Casa Ara ensures a secure environment for residents. Made for communal living and residents’ convenience, the development features facilities such as a multi-purpose hall, kindergarten and children’s playground, with wet market and shops located nearby. SPB has designed every detail to come together to create a living environment founded on wellness, community connection and long-term family comfort. As chief executive officer Datuk Jacky Yap puts it: “Together, let’s build not just another development but a landmark that Penang will remember.”
Open for registration
Phase 1, comprising 266 units of Courtyard Villament, is constructed in collaboration with Penang State Housing Board (LPNPP). With prices starting from RM339,000, this joint effort reflects SPB’s mission to provide high-quality, sustainable homes that remain within the reach of many home buyers.
It is now open for registration, offering early-bird rewards for the first 20 homebuyers. Homebuyers are invited to the sales gallery to view the show unit, located at 3, Jalan Ara Jaya, Taman Ara Jaya, 13310 Tasek Gelugor, Penang. The location is searchable on Waze by inputting La Casa Ara Sales Gallery. For more information, visit www.spb-property.my or call 012-397 2003.
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