KUALA LUMPUR: Jotun celebrated its 100th anniversary with the Malaysian launch of its Global Colour Collection 2027, titled Journeys, alongside the relaunch of its Majestic True Beauty interior paint at Raintree Plaza, Tun Razak Exchange (TRX).
Developed by Jotun's Global Colour Team, Journeys features 24 shades across three themes, namely Memories, Discoveries and Experiences, with eight complementary colours in each collection.
Memories features warm terracottas, earthy reds and natural greens, while Discoveries introduces expressive blues, purples, yellows and pinks. Experiences focus on timeless shades, including deep blues and warm browns. The collection combines colours from Jotun's archives with refreshed favourites and contemporary shades, offering homeowners different ways to personalise their interiors.
“This milestone brings together 100 years of colour expertise, the next generation of Majestic True Beauty and new possibilities for personal expression through Journeys 2027,” said Jotun Paints Malaysia and Singapore managing director Enas Abdallah.
Alongside the colour collection, Jotun introduced an improved formulation of Majestic True Beauty, available in Matt and Sheen finishes. The updated paint is designed to provide smoother finishes, richer colours, improved application and minimal odour.
“With the improved Majestic True Beauty, we have focused on delivering what matters most to homeowners: smooth, beautiful walls, rich colour and lasting performance. These enhancements make it easier to achieve premium results while ensuring that the beauty of a space can be enjoyed for years to come,” said Jotun Paints Malaysia and Singapore marketing manager Heng Ke Wei.
The company's wider Majestic range also includes Majestic Pure Colour, featuring a super-matt, anti-reflective finish, together with Majestic Sense, which incorporates Clean Air Technology and carries a Sensitive Choice endorsement.
To introduce the collection to Malaysian consumers, Jotun is holding an interactive showcase at The Exchange TRX until Nov 17, 2026, where visitors can explore the new colour palettes and experience the different finishes in its Majestic range.
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