KUALA LUMPUR: Mah Sing Group Bhd (Mah Sing) has launched its latest campaign, the Mah Sing 1-2-3 Campaign, a programme designed to make home ownership more rewarding, seamless and reassuring for home buyers. The programme offers three incentives to homebuyers through a single purchase, enhancing overall value and ease of ownership.
Running from May 18 to Oct 31 this year, the campaign automatically qualifies customers who purchase from any 12 participating Mah Sing residential properties across Klang Valley, Johor and Penang.
Inspired by the elegance and precision of chess, the campaign reflects strategic thinking, refinement and long-term value creation. Much like the game itself, every move is intentional. The campaign name reflects its core philosophy, clarity, simplicity and value, delivering three meaningful incentives to support homebuyers in today’s evolving property landscape.
Qualified homebuyers of selected units within participating projects shall be entitled to receive one physical 3g gold coin, with an estimated value of approximately RM3,000 as at the commencement of the campaign, subject always to the applicable terms and conditions.
Mah Sing has long been recognised for delivering high-quality yet affordable homes. With Mah Sing 1-2-3 campaign, the group reinforces its proactive approach in not only meeting homebuyer expectations but also rewarding their trust through meaningful and structured benefits.
Mah Sing founder and group managing director Tan Sri Leong Hoy Kum said: “Our M Series developments carry the core DNA of delivering high-quality, affordably priced homes in strategic locations with excellent accessibility. We firmly believe that homeownership should not be a distant aspiration, but an achievable milestone for everyone.”
“Through the Mah Sing 1-2-3 Campaign, we aim to further ease that burden by providing practical, meaningful support that helps homeowners transition more comfortably into their new homes. Beyond building properties, we are committed to building confidence, security, and long-term value for our buyers.”
Also present at the launch were Mah Sing Property subsidiaries chief executive officer Yeoh Chee Beng, chief operating officers Jean Khor Woon Kai and Chau Chun Hoo, sales and marketing general manager Angela Chong and chief experience officer Bernard Yong.
Participating projects include M Legasi, M Aspira, M Azura, M Aurora, M Sinar, M Terra, M Aria, M Zenni, M Tiara, Meridin East, M Grand Minori and M Minori. For more information, visit https://www.mahsing.com.my/123.
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