Mah Sing continues to scale heights in delivering quality homes and growing an excellent brand
Having built its brand name for three decades, Mah Sing Group Berhad’s dedication to delivering quality homes that meet market demands culminated in yet another recognition, the Malaysia Developer Awards 2023 (MDA). The company has clinched the MDA Top-of-the-Chart Top 10 Award for market cap RM1bil and above category.
The group has a lofty brand promise of timely delivery of projects, great quality products, affordability, and excellence in service and sustainability in operations. And it has found a way to fulfil the promises.
“Since its inception, Mah Sing has pursued excellence, shaping not only physical structures but also the very essence of communities, relationships and dreams. Its residential developments blend architectural brilliance with functional design, resulting in homes that exude comfort, luxury and a sense of belonging. In light of this, we will continue to uphold our tagline of Reinvent Spaces, Enhance Life for all Malaysians,” said founder and group managing director Tan Sri Leong Hoy Kum.
More than quality homes
An accumulated achievement speaks volumes for the group. In August this year, M Adora in Wangsa Melawati celebrated early completion with a high QLASSIC score of 85% as well as clocking 2.2 million injury-free man-hours. M Vertica in Cheras celebrated multiple milestones earlier in June with the early completion of its Tower C, D and E, obtained 83% Quality Assessment System in Construction (QLASSIC) score and achieved 8 million man-hours without Lost Time Injury (LTI) for the entire construction.
Being focused on customers drives much of the group’s success and corporate culture. The recent launch of M Nova's Tower A which registered a 90% take up rate is a testament to this. Mah Sing’s celebrated M Series is known to be affordable and at the same time located in strategic and conducive areas. These projects always provide excellent accessibility and connectivity as well as being surrounded by established amenities. Additionally, the M Series developments come with ample facilities as can be seen from M Vertica's Malaysia Book of Records certified 4.54-acre landscape and facilities podium comprising more than 40 exclusive facilities for all ages.
As a responsible property developer, Mah Sing showcases their exemplary commitment by going above and beyond for the community at M Vertica. Mah Sing invested and built a dedicated ramp on Jalan Cheras to help ease the traffic, completed a 10,225 sq ft Surau Tabiah for the community and recently handed over the new Arena Badminton DBKL Cheras to the city council.
Mah Sing’s business strategy to always enhance customers’ experience led to the group adopting technologies such as customer relationship management software and a cloud-based defect management system. The former increases efficiency while the latter allows for digitisation of the process of quality inspections, defect submissions, and rectifications.
The group is also in step with the global awareness for environment, social and governance (ESG) values. It is an early adopter of the Centralised Sustainability Intelligence (CSI) platform developed by Bursa Malaysia Berhad in collaboration with the London Stock Exchange Group. In adopting CSIP, Mah Sing takes a proactive move to encourage its partners to transition towards the green economy by consolidating and disclosing ESG data in a standardised manner, streamlining reporting and enhancing data credibility.
The group also adopted the Task Force for Climate Related Financial Disclosures (TCFD) reporting framework and was awarded the Malaysia Sustainability Excellence Award for two consecutive years.
Many of Mah Sing’s recent projects have obtained GreenRE. As technology plays an increasingly important role in meeting the demands for less carbon footprint, most of Mah Sing’s M Series projects are equipped with EV charging stations, while M Aruna utilises Industrialised Building System (IBS).
The Group’s active land banking replenishment is ongoing, supported by a healthy balance sheet with approximately RM929.7 million in cash and bank balances and investment in short-term funds, and its confidence in the fast turnaround delivery of its projects. It remains on an active lookout for strategic lands in Klang Valley, Penang and Johor for the development of residential and industrial properties.
Inspired by Tan Sri Leong's beliefs, Mah Sing has further strengthened its core values that are actively and deeply embedded in the organisation's DNA and serve as a compass for daily decision making, actions and interactions. The Group is committed to sustaining and enhancing this culture beyond the company.
To keep the spirit of excellence and prioritising employees’ wellbeing, Mah Sing invests in regular staff training, staff engagement activities, team building, leadership forums and more. It forms part of the group’s corporate governance structures, which oversees a wide range of ESG issues including anti-corruption, cyber security, labour issues, and health and safety.
Reinvent Spaces. Enhance Life.