At the launch of Signature HomeFest 2025 are (from left) Low, Henderson, Wan and Lau.

KUALA LUMPUR: Signature Malaysia, the leading provider of total home and living solutions, has officially launched the Signature HomeFest 2025, a seven-weekend lifestyle campaign aimed at homeowners nationwide. 

The event kicked off at the Signature Malaysia Flagship Store in Kota Damansara and seeks to enter the Malaysian Book of Records for the Biggest Home and Living Showcase Campaign in the country.

Malaysian presenter Amelia Henderson has been introduced as the brand's new ambassador, alongside celebrity chef Datuk Chef Wan, who will help promote the brand’s vision.

The campaign also unveiled the Soft Minima design concept, emphasising a warm and refined approach to minimalism. Also at the launch was Signature Malaysia retail business chief executive officer Jackson Low.

“Signature HomeFest 2025 is more than a campaign, it is our way of sharing Signature Malaysia’s design values with Malaysians. As a total home and living solutions provider, we want to walk alongside our customers throughout their entire home journey. That means not only offering great products but also building experiences, offering expert guidance and creating design concepts that reflect the way people live today,” said Signature International Bhd group chief executive officer KS Lau.

“Our new concept, Soft Minima isn’t about having less. It is about living more intentionally. This new concept invites nature in, using gentle textures, warm palettes and thoughtful layout planning to support well-being and create a true sense of sanctuary at home,” he added.

Signature HomeFest 2025 will run from June 4 to July 20, 2025, across 50 showrooms, with major hubs in Johor, Klang Valley and Ipoh, featuring over 100 home and living brands. Key highlights include the Nationwide Sale (June 4 to July 20), Warehouse Sale (June 12 to 15), HomeFest Celebration Weekend (June 14 to 15) and Brand Day Weekends together with canopy sales and pop-up exhibitions.

Visitors can also participate in the Signature Passport Challenge, collecting stamps for a chance to win prizes in the Grand Lucky Draw valued at RM88,888. There are also exclusive promotions for Astro subscribers and RHB Bank cardholders during HomeFest 2025. Visit their nearest Signature Malaysia showroom to learn more.

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