(From left to right) UEM Sunrise chief marketing officer Kenny Wong, chief development officer Mardiana Rahayu Tukiran, Chua and chief operations officer Liong Kok Kit posed for a group photo.

KUALA LUMPUR: UEM Sunrise Bhd, one of Malaysia’s leading property developers, unveiled its latest community engagement initiative titled K’Artulistiwa to enable communication and social change through art.

Driven by the company’s environmental, social and governance (ESG) goals, the art initiative intends to highlight elements of the company’s ESG framework, particularly the environmental and social aspects by putting forth the urgent need to protect biodiversity as well as highlighting the importance of supporting community needs.

“UEM Sunrise sees art as a vehicle for communication and social change. Art is after all a pillar of any civilised society. It is important that we lead by example by practising environmentally and socially sensitive development strategies. Our local artists are now our advocates,” said UEM Sunrise chief executive officer Sufian Abdullah at the recent launching ceremony at the KAIA Heights sales gallery.

“With our sales galleries becoming more than just spaces for sale transactions and to showcase our developments, they can double up as a creative platform and space. It is our hope that we can work together with our local artists on a deeper level to develop a self-sustainable community which not only champions wildlife conservation but also champions art as a form of expression and a means to support the local economy,” he said.

UEM Sunrise has teamed up with environmental and wildlife conservationist artist Suzi Chua whose combined passions in art and environmental conservation have inspired her to champion the cause through various art forms.

“Due to deforestation, natural habitats are shrinking fast, with many wild animals losing their homes. As an environmental and wildlife conservationist artist, I now see it as my mission to be the voice for them, addressing this alarming issue in our society. Hopefully, their voices can be heard through my paintings - raising awareness and protecting them from becoming extinct,” said Chua. 

Malayan tiger and Bornean sun bear are animals that are currently facing extinction. With this art initiative, part of the proceeds from the art sales will directly go into supporting conservation efforts of these local animals from the Malaysian wildlife ecosystem.

The Malayan tiger, one of Chua’s many paintings currently on display at the KAIA Heights sales gallery.

Stay ahead of the crowd and enjoy fresh insights on real estate, property development, and lifestyle trends when you subscribe to our newsletter and follow us on social media.