NREC 2024: A pivotal moment in real estate evolution

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One of the forums in session.

One of the forums in session.

The National Real Estate Convention of 2024 (NREC 2024) was not just another gathering of industry professionals; it was a pivotal moment in the evolution of the property sector, focused squarely on sustainability from the inception to the end of a property's lifecycle. Under the theme Sustainable Property Sector, the convention drew participants from all corners of the industry spectrum: property managers, valuers, estate agents, architects, project managers, developers, contractors, investors, lawyers, bankers, as well as representatives from academia, public sectors, and non-governmental bodies.

With a dynamic agenda spanning four key sessions, the convention delved deep into the pressing issues and emerging trends shaping the future of real estate. The first session, ESG in Managing Real Estate, explored the crucial role of environmental, social, and governance (ESG) factors in property management. Discussions ranged from disrupting property management services to the financial benefits of investing in green buildings and innovative financing models for sustainable projects.

In the session on Real Estate Trends, participants were challenged to rethink traditional paradigms in light of the New Normal. From the development of urban observatories to the identification of factors shaping virtual land value in the metaverse, the conversation centred on adapting to changing work environments and embracing digital transformation.

The Technology in Real Estate session emerged as a central theme, with experts highlighting the importance of adopting cutting-edge technologies to drive efficiency and sustainability in property development and management. Case studies showcasing the impact of smart infrastructure, artificial intelligence, and digital marketing underscored the transformative potential of technology in the industry.

The final session, Is the Malaysian Real Estate Attractive from Local and Global Perspective?, provided a comprehensive analysis of Malaysia's real estate market. Despite global uncertainties, Malaysia's steady economic growth, diverse real estate landscape, and strategic location in Southeast Asia continued to attract both local and international investors. Panel discussions explored emerging trends, investment strategies, and the challenges of balancing local needs with foreign investment.

Notably, the convention embraced a hybrid format, leveraging live streaming to ensure broader participation and engagement. This innovative approach not only facilitated knowledge sharing but also underscored the industry's commitment to leveraging technology for sustainable growth.

As participants departed the convention hall, they carried with them a renewed sense of purpose and determination. Armed with fresh insights and innovative ideas, they were ready to chart a new course for the future of real estate—one that prioritised sustainability, embraced technological advancements and unlocked the full potential of Malaysia's vibrant property sector.

Taking a photo with RISM president Adzman Shah Mohd Ariffin (third from right) and vice-president Aziah Mohd Yusoff (third from left) are (from left) Pelaburan Hartanah Bhd senior general manager Kamal Zainul, RHB Investment Bank Bhd group wholesale banking director Zullhimy Kamaruddin, JLL Malaysia research and consultancy head Yulia Nikulicheva and PKNS Real Estate Sdn Bhd chief executive officer Fakru Radzi Abd Ghani.

Taking a photo with RISM president Adzman Shah Mohd Ariffin (third from right) and vice-president Aziah Mohd Yusoff (third from left) are (from left) Pelaburan Hartanah Bhd senior general manager Kamal Zainul, RHB Investment Bank Bhd group wholesale banking director Zullhimy Kamaruddin, JLL Malaysia research and consultancy head Yulia Nikulicheva and PKNS Real Estate Sdn Bhd chief executive officer Fakru Radzi Abd Ghani.

Taking one for the album are (from left) RISM Property Surveying Division treasurer Stanley Toh Kim Seng, PLAN Malaysia’s Malaysian Urban Observatory Unit chief and project manager Peter Valentine Amandus Jr, Indonesia’s KJPP MBPRU and Partners property valuer and advisor Luh Asti Widyahari and Ian Scott International (M) Sdn Bhd managing director Khaidzir A Rasip.

Taking one for the album are (from left) RISM Property Surveying Division treasurer Stanley Toh Kim Seng, PLAN Malaysia’s Malaysian Urban Observatory Unit chief and project manager Peter Valentine Amandus Jr, Indonesia’s KJPP MBPRU and Partners property valuer and advisor Luh Asti Widyahari and Ian Scott International (M) Sdn Bhd managing director Khaidzir A Rasip.

(From left) RISM Property Surveying Division divisional secretary Melissa Felix Lee, PKNS Real Estate Sdn Bhd corporate finance and strategy general manager Netty Hezreena Abd Malek, Ian Scott Inteltech Sdn Bhd managing director Mohd Izharudin Amanudin, Tenaga Nasional Bhd real estate ventures senior manager Muhammad Khairul Zaim Abd Hafidz and Investment Advisory Service senior manager Low Han Hoe pose for a group photo.

(From left) RISM Property Surveying Division divisional secretary Melissa Felix Lee, PKNS Real Estate Sdn Bhd corporate finance and strategy general manager Netty Hezreena Abd Malek, Ian Scott Inteltech Sdn Bhd managing director Mohd Izharudin Amanudin, Tenaga Nasional Bhd real estate ventures senior manager Muhammad Khairul Zaim Abd Hafidz and Investment Advisory Service senior manager Low Han Hoe pose for a group photo.

Giving the thumbs up to the conference are (from left) are IEN Consultants Sdn Bhd managing director Gregers Reimann, United Overseas Bank’s Sector Solutions Group managing director and real estate and hospitality and construction and Infrastructure head Jasper Wong, Knight Frank Malaysia ESG associate director Mohd Hafiz Zainuddin and RISM fellow Prem Kumar.

Giving the thumbs up to the conference are (from left) are IEN Consultants Sdn Bhd managing director Gregers Reimann, United Overseas Bank’s Sector Solutions Group managing director and real estate and hospitality and construction and Infrastructure head Jasper Wong, Knight Frank Malaysia ESG associate director Mohd Hafiz Zainuddin and RISM fellow Prem Kumar.

The participants listening to the presentation.

The participants listening to the presentation.

The RISM team stands ready to greet and register the participants.

The RISM team stands ready to greet and register the participants.


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