Property deals a click away

Posted on 09 Oct 2019
Share this article   

(From left) Chow, Towle and Didian Realtor chief technology officer Brian Wong.

(From left) Chow, Towle and Didian Realtor chief technology officer Brian Wong.

PETALING JAYA: Proptech firm Didian Realtor Sdn Bhd, in a strategic collaboration with Star Media Group Bhd’s StarProperty, has launched Malaysia’s first business-to-business (B2B) property marketplace aimed at reinventing property sales.

The collaboration will see Didian, which is also a real estate agency, and StarProperty working to co-market the platform to both the real estate fraternity as well as property developers.

 The platform, available in both web and mobile app versions, would help developers and registered real estate negotiators (RENs) to connect and drive property sales of curated units at projects that are under construction or close to completion.

“Our platform digitizes the sales process allowing negotiators unparalleled access to ongoing developer product offerings at the click of a button and accelerating property sales for all our stakeholders.

“This is the core focus of our business and will be our engine for continued, sustainable growth, ” said Didian Realtor director Chow Nam Kit.

This strategic collaboration would further benefit our partner property developers, said StarProperty assistant general manager Ernest Towle.

“Agencies and negotiators who use the StarProperty platform now will also have an additional revenue stream by working within Didian marketplace, ” Chow said.

He added the collaboration would also enhance awareness of the Didian property marketplace among real estate professionals and drive interest from property developers.

This tie-in also sits alongside Didian’s mission to help agencies and negotiators to better manage their sales as well as their income to help meet their financial obligations.

Developed in response to the needs of both property developers and the real estate fraternity, the system offers a comprehensive set of benefits.

Meanwhile nine projects by eight reputable property developers were launched on the system, under the first phase.

On offer is property inventory worth almost RM1bil in gross development value.

The launch came after a robust testing phase that saw 300 RENs successfully using the marketplace.

Through the platform, reputable property developers can tap into the sales potential of hundreds or even thousands of real estate agencies and negotiators nationwide to sell their properties.

To sweeten the offer, Didian is offering a seven-day express commission scheme payable from the date the sales and purchase agreement (SPA) and loan agreement are signed.

Chow said his experience within the real estate industry prompted his desire to address this issue.

“For many years, negotiators mostly had to wait anywhere between three and six months to receive their commissions and I have personally seen how this delay affects their livelihood.

“We are also happy to announce the ‘Super 9’ campaign whereby for the next nine weekends, negotiators are invited to bring their customers over to the showrooms of nine selected projects.

“Should a negotiator secure a booking for a project from their customers that later leads to a confirmed sale, the negotiator will be able to claim a ticket for an all-expenses paid trip to Taipei, Taiwan, for every booking that is successfully converted. These rewards are sponsored by StarProperty, ” said Chow.

He pointed out that the business proposition had been developed around its customers’ needs which were increasingly mobile first and experience centric.

The Malaysian-made platform leverages on a proprietary algorithm to power the country’s first property marketplace and mobile app to improve agent-project matching.

It considers variables such as location, skillset and expertise.

The system also features digital booking, real-time data access, commissions status tracking and supports backend administrative processes, allowing agents and negotiators to focus on what they do best.

 

Want to contribute articles to StarProperty.my? Email: editor@starproperty.my
Was this article helpful?
Related News

Fresh from the news oven

Wednesday, 16 Oct 2019 13:10 PM

Mah Sing makes maiden foray into hospitality sector with Ramada

News & Articles
Wednesday, 09 Oct 2019 11:10 AM

VERITAS wins the 2019 Cityscape Award

News & Articles
Friday, 04 Oct 2019 17:10 PM

Pre-register for the StarProperty fair and win prizes!

News & Articles
Latest News

Stories and news that might pique your interest

Wednesday, 16 Oct 2019 13:10 PM

Mah Sing Foundation raises RM3.6mil in 2019

News & Articles
Wednesday, 16 Oct 2019 13:10 PM

Mah Sing makes maiden foray into hospitality sector with Ramada

News & Articles
Wednesday, 16 Oct 2019 13:10 PM

Embassy Row living for the sophisticated

Featured Dev
Tuesday, 15 Oct 2019 18:10 PM

Budget 2020 forum at Menara Star

Events
Wednesday, 16 Oct 2019 13:10 PM

Mah Sing Foundation raises RM3.6mil in 2019

News & Articles
Wednesday, 16 Oct 2019 13:10 PM

Mah Sing makes maiden foray into hospitality sector with Ramada

News & Articles
Friday, 11 Oct 2019 10:10 AM

There's more to good architectural design than meets the eye

Featured Dev
Wednesday, 09 Oct 2019 17:10 PM

Property deals a click away

News & Articles
Wednesday, 09 Oct 2019 11:10 AM

VERITAS wins the 2019 Cityscape Award

News & Articles
Wednesday, 16 Oct 2019 13:10 PM

Mah Sing Foundation raises RM3.6mil in 2019

News & Articles
Wednesday, 16 Oct 2019 13:10 PM

Mah Sing makes maiden foray into hospitality sector with Ramada

News & Articles
Friday, 11 Oct 2019 10:10 AM

There's more to good architectural design than meets the eye

Featured Dev
Wednesday, 09 Oct 2019 17:10 PM

Property deals a click away

News & Articles
Wednesday, 09 Oct 2019 11:10 AM

VERITAS wins the 2019 Cityscape Award

News & Articles
Wednesday, 04 Sep 2019 12:09 PM

Smart homes can change the way you entertain

Home & Living
Tuesday, 13 Aug 2019 18:08 PM

10 Easy ways to boost your property value

Home & Living
Wednesday, 24 Jul 2019 11:07 AM

Malaysians share biggest regrets after buying their homes

Home & Living
Thursday, 18 Jul 2019 12:07 PM

5 Additional homeowner costs that could affect your wallet

Home & Living
Thursday, 18 Jul 2019 11:07 AM

5 Mobile apps that can help you with better financial management

Home & Living
Monday, 15 Jul 2019 11:07 AM

Best@ Malaysia: The Kompang

Home & Living
Wednesday, 11 Apr 2018 10:04 AM

Quality pledge from SkyWorld

Awards 2018
Monday, 09 Apr 2018 10:04 AM

Utropolis success heads north

Awards 2018
Sunday, 08 Apr 2018 10:04 AM

Staying different in the heart of the city

Awards 2018
Saturday, 07 Apr 2018 10:04 AM

Southville City beckons growing families

Awards 2018
Friday, 06 Apr 2018 10:04 AM

Close-knit haven taking shape

Awards 2018
Friday, 06 Apr 2018 10:04 AM

Feathers in the cap for Tropicana

Awards 2018
Tuesday, 15 Oct 2019 18:10 PM

Budget 2020 forum at Menara Star

Events
Wednesday, 09 Oct 2019 15:10 PM

Opportunities are abound in a softer market

Events
Wednesday, 02 Oct 2019 15:10 PM

SREA 2019’s red carpet

Events
Tuesday, 01 Oct 2019 16:10 PM

Esprit evolves to meet market expectations

Events
Tuesday, 01 Oct 2019 14:10 PM

SREA 2019: Night of star performers

Events
Monday, 08 Oct 2018 09:10 AM

Honoring the Southern developers

Awards 2018
Monday, 01 Oct 2018 17:10 PM

Quiet charm of Shah Alam

Best@
Thursday, 20 Sep 2018 13:09 PM

Johor an economic development powerhouse

Awards 2018
Thursday, 23 Aug 2018 17:08 PM

Best@Shah Alam: Fengshui talk

Best@
Thursday, 18 Jul 2019 12:07 PM

买电梯房哪几楼千万不能选?

潮樓產業
Tuesday, 16 Jul 2019 14:07 PM

全球房产泡沫哪区最严重?

潮樓產業
Friday, 12 Jul 2019 10:07 AM

如何评估一套房产是否值得投资

潮樓產業
Wednesday, 10 Jul 2019 16:07 PM

退休生活要怎么过?

潮樓產業
Wednesday, 10 Jul 2019 14:07 PM

购置二手房需注意什么法律问题?

潮樓產業
Tuesday, 09 Jul 2019 12:07 PM

有地房产或高楼住宅孰优孰劣?

潮樓產業