Trinity Group to launch projects worth RM1bil 

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We will specifically target buyers under 35 years, said Neoh.

We will specifically target buyers under 35 years, said Neoh.

KUALA LUMPUR: As Malaysia rolls out its Covid-19 vaccination plan, brighter days are certainly imminent for the country’s economy. As more businesses strategically chart their course moving forward and consumer sentiments gradually improve, cautious optimism is the order of the day. 

In this economic climate, property developer Trinity Group aims to roll out RM1bil worth of new projects in the next one year. 

With three upcoming property projects in the pipeline – two in Ampang North and one in Bandar Kinrara, the group looks to grow its presence in more locations in the Klang Valley beyond its stronghold in Puchong and Bukit Jalil. 

“While we remain cautious, we are nonetheless optimistic as industry data has shown sustained interest in certain sections of the market, especially from young and first-time property buyers. With a relatively large segment of Malaysia’s population under the age of 40, the formation of new households remains strong,” said Trinity Group founder and managing director Datuk Neoh Soo Keat.

“We see this as a great opportunity to fill the gap and demand for affordable lifestyle-oriented homes by moving forward with a number of projects in strategic locations to meet the market demand. It’s certainly a calculated move with 80% of our projects over the next one year priced below RM650,000 per unit with a key focus on delivering value-driven properties. We will specifically target buyers under 35 years, a majority of whom are first-time homeowners,” he added. 

Neoh said that the group remained confident that demand for its projects will meet buyers’ interest, driven by strategic location, attractive price-points and compelling concepts featuring innovative designs and layouts. 

One such upcoming development by the group is Trinity Wellnessa in Beverly Heights, Ampang North. Targeted for launch in July 2021, the project is a 3.9-acre condominium with a strong focus on wellness and protection in terms of wellness features, smart design and efficient layouts. 

Two projects are to be launched next year, namely Trinity Enlivea in Ampang North and a mixed development in Bandar Kinrara. 

“What differentiates Trinity’s upcoming developments are our innovative wellness and multi-layer protection concepts, as consumers will see during the launch of projects like Trinity Wellnessa and Trinity Enlivea. These USPs (unique selling points) are already starting to create significant buzz in the industry and interest from prospective buyers,” said Neoh. 

“As a boutique developer, our game plan moving forward is being agile, prudent and demand-centric in a competitive market. Above all, we will continue to stay true to our brand value of developing projects that deliver true value to our customers, with timely delivery of these projects, which is reflected in our track record,” he added.  


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