Advertising rarely comes cheap, whether it be on a print or digital format. And in this unprecedented time, real estate agents may be hard-pressed to find spare cash to promote themselves. But many are unaware that some of the most effective advertising is practically free. Let’s get down to the details:
1/ Can you write?
News websites and property-related platforms are always looking for great contents to provide to their readers. You can knock on their doors and inquire if you could contribute any article that is relevant to their needs.
By providing advisory articles, you quickly establish your position as an expert in the field of property. Not only that, contributors are often allowed to attach their byline on the article involved, including their company and designation, meaning that it is free publicity.
It also goes that people who frequent such websites are usually house buyers or investors, and they may very well be your potential client. To start the ball rolling, you can email your articles to firstname.lastname@example.org and stand a chance of being published.
2/ Be outstanding
It is normal for people to gravitate towards experts and leading individuals in a particular field. Not unlike writing, being a speaker at major events does a great deal towards boosting your reputation.
As a speaker, you can contribute towards any topic that can be of value to your audiences, such as spotting a property below market value, maximising rental yield and many more. Mingling sessions happening after a talk is also a golden opportunity for you to network with other industry experts.
3/ A photo’s worth it
The name card is a vital arsenal when it comes to promotional purposes. Real estate agents know this, and few would go about without having a stack of name cards to be given out.
Potential clients usually possess a multitude of name cards from various agents, and all these cards are competing for their attention. Stay ahead of the curve by differentiating yourself from the regulars. For starters, you can attach your photo alongside your other contact details. It will do wonders in getting people to remember your face.
4/ They talk
Sometimes, the best promotions are the free ones. Clients who benefited from your professional services will not hesitate to recommend you to their family members or relatives. Unlike paid advertisement, word of mouth from third parties are often more trusted since they gain nothing by endorsing you. The idea is to conduct yourself in an ethical manner and be remembered in a positive light. One good turn deserves another.
5/ Free listings
Certain property platforms provide free listings for real estate agents to promote their portfolio. The number of listings depends on the provider and this will enable agents to advertise the properties in their portfolio without hurting their pockets. For example, omni-channel property platform StarProperty.my allows those who register an account with the portal to share up to 25 basic property listings for free.