An artist’s impression of New Casa Suites.
R&F Princess Cove skillfully combines development with regional ambition
Johor Bahru is surging forward on an impressive growth trajectory and is poised to transform the region into an economic powerhouse with the establishment of the Johor-Singapore Special Economic Zone (JS-SEZ). At the bustling centre of Johor Bahru’s central business district (CBD), the newly unveiled New Casa Suites, R&F Princess Cove Phase Three, will be the newest gateway between Malaysia and Singapore. With ongoing enhancements in connectivity, infrastructure and cross-border economic collaboration, this location is rapidly becoming the preferred choice for both homeowners and investors eager to further tap into the thriving southern corridor without paying city-state prices.
A visual of the 50m Olympic standard swimming pool which is the perfect spot for residents to unwind after the day’s commute.
Urban living with regional appeal
New Casa Suites effortlessly combines urban living with regional aspirations. The development will offer a diverse selection of unit types, ranging from cosy 313 sq ft studios to expansive 1,555 sq ft four-bedroom homes with three bathrooms. The units cater to investors looking for rental opportunities as well as families seeking comfortable dwellings.
This stands out given its prime location, integrated amenities and cross-border economic potential. Blocks C1, C2 and C3 feature distinctive layouts and price points, with an expected completion date for this phase set for November 2029.
Residents of New Casa Suites will benefit from an array of premium amenities, including a 50m Olympic-standard swimming pool, tennis and basketball courts, an indoor badminton hall, table tennis, snooker rooms, sky jogging tracks and a covered walkway connecting the various blocks. A dedicated link bridge provides direct access to R&F Mall, seamlessly enhancing daily convenience.
As for its neighbourhood amenities, R&F Mall has everything a family needs, such as a preschool, kindergarten, clinics, supermarkets and cinemas. When it comes to dining options, the mall features a diverse international selection of cuisines, including Chinese, Western, Japanese, Korean and more.
For educational institutes, Foon Yew High School is within a five-minute driving distance while Educity Iskandar is 20 minutes away. Weekend activities can be found at the Permaisuri Zarith Sofiah Opera House and R&F Marina Place Private Yacht Club.
Phase Three will have a dedicated link bridge connected to R&F Mall.
Sustainability and connectivity
Sustainability is a cornerstone of this development, boasting green certification and featuring 15 EV charging bays. Additionally, selected Level 6 units come with private gardens, harmonising luxury, lifestyle and environmental responsibility.
Connectivity is undeniably a strong asset of this property. Situated adjacent to the future RTS Link and Bukit Chagar Station, residents will enjoy direct access to Singapore via the JB-SG Causeway. Both a free R&F shuttle bus and a 650m sheltered link bridge facilitate direct access to JB CIQ, making commuting to Singapore easier than ever, presenting a great opportunity for both working professionals and investors targeting cross-border demand.
A sheltered link bridge spanning 650m connects R&F Mall to Johor’s CIQ.
The JS-SEZ boom
What sets this opportunity apart is the JS-SEZ, a landmark bilateral initiative launched by Malaysia and Singapore to deepen economic integration, streamline connectivity and stimulate investment across both countries.
The JS-SEZ spans approximately 3,288 sq km and encompasses the Iskandar Malaysia region, as well as Pengerang, making it one of the region’s most ambitious economic corridors. It is focused on 11 key sectors including logistics, manufacturing, financial services, the digital economy, health, education, tourism and green energy, meaning the region is aligned towards high-growth, high-value-added development.
From a property and investment standpoint, landowners and developments located near strategic connectivity nodes within Iskandar Malaysia are likely to benefit the most from the spill-over effects of JS-SEZ growth.
So for those investing in or living at New Casa Suites, there are some exciting benefits on the horizon. First is the potential for capital appreciation. With the JS-SEZ boosting infrastructure and attracting businesses, properties in prime integrated developments are likely to increase in value as demand grows.
Also, there is a noticeable rise in the demand for rentals and homes. As commuting to Singapore gets easier, more people are looking at Johor as a great alternative for housing. This trend makes it a smart move for anyone considering an investment in the region.
Finally, the JS-SEZ is anticipated to create a thriving community of its own. With a focus on connectivity and business growth, the surrounding area is set to benefit from better amenities, transport options, job opportunities and overall services. This means not just a better living experience for residents but also a brighter future for the neighbourhood as a whole.
For residents of New Casa Suites, it means securing a front-row seat in a region on the rise — one powered by major developments such as R&F Princess Cove, Johor Bahru’s iconic waterfront landmark. R&F Princess Cove has earned national recognition as Malaysia’s most viewed condominium and rental project, admired for its panoramic views and elevated lifestyle. It also received PropertyGuru’s 2025 award for Best Investment in High-Rise Development (Malaysia), underscoring the area’s strong appeal to both homeowners and investors.
With its prime location and promising growth outlook, New Casa Suites is a timely opportunity — whether for investors eyeing rental prospects from Singapore commuters or families seeking a well-connected home.
In the city-state of Singapore which is forced to balance between development and conservation, New Casa Suites at R&F Princess Cove Phase Three is a strategic investment into the next growth chapter of Johor and Singapore’s integration. The JS-SEZ is catalysing future growth, making now arguably the best time to secure a slot in the booming corridor.
For more information about New Casa Suites at R&F Princess Cove Phase Three, visit https://rfmalaysia.com/rf-princess-cove/.
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