KOTA KINABALU: Fast-growing real estate agency Affinity Realty has officially marked another milestone with the grand opening of its Sabah branch, strengthening its footprint in East Malaysia and reinforcing its commitment to providing professional real estate services nationwide.
The new branch is led by founding partner Victor Chee, under the leadership of founder and chief executive officer Steve Yap, chief operating officer Lim Kak Yi and principal Kimberly Hong as part of the company’s strategic expansion plan to build a strong presence in key growth markets across Malaysia.
According to Yap, the Sabah expansion represents more than just geographical growth as it also reflects the company’s vision to create opportunities, empower real estate professionals and deliver greater value to developers and homebuyers alike.
“Sabah is a very important market with strong long-term potential. Our expansion here is driven by the belief that with the right leadership, culture and support system, we can create meaningful impact for both our team and the property industry,” said Yap.
Founded with the mission of building a people-centric real estate platform, Affinity Realty has experienced rapid growth within a short period, establishing multiple branches across Malaysia while attracting experienced leaders and new talents into its ecosystem.
The Sabah branch is expected to focus on project marketing, developer collaboration and talent development, providing local agents with structured training, marketing support and career advancement opportunities.
Chee shared that bringing Affinity to Sabah was a natural progression after witnessing the company’s culture and growth momentum. “Affinity is not just another agency. It is a platform that emphasises teamwork, professionalism and long-term growth. We are excited to bring this culture to Sabah and create more opportunities for local talents,” he said.
Hong added that the branch aims to set new standards in professionalism and service quality within the local real estate industry. “Our goal is to build a strong, sustainable team here — one that focuses on delivering value to clients while also helping agents achieve personal and financial growth,” she said.
The launch was made possible with strong support from various developers and industry partners, including Jesselton Time Square (JTT), Aseanpac Group, Yuda Land, KTI Group, Setia Awan and many others who have collaborated with Affinity Realty across multiple projects.
Their presence reflects growing confidence in Affinity Realty’s ability to deliver effective project marketing and sales performance. Looking ahead, the company plans to continue expanding both domestically and internationally as part of its long-term vision to become a leading regional real estate brand.
“This is only the beginning. We believe in building not just a business but a legacy — one that creates opportunities for people and contributes positively to the industry,” Yap added.
The Sabah branch opening marks another step forward in Affinity Realty’s journey towards becoming one of Malaysia’s most dynamic and fastest-growing real estate agencies.
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