UEM Sunrise partners with 9 companies to combat rising cost

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(From left) Tan, Lim, Lee , Sharuddin, Sufian, Vincent, Cheng, Pei and Suganuma taking a group photo at the Vendors Partnership Programme launch.

(From left) Tan, Lim, Lee , Sharuddin, Sufian, Vincent, Cheng, Pei and Suganuma taking a group photo at the Vendors Partnership Programme launch.

KUALA LUMPUR: Property developer UEM Sunrise Bhd has signed a memorandum of understanding with nine local companies in specialised fields for its Vendors Partnership Programme. This is to explore ways to address the rising cost of building materials and leverage existing platforms

The partnership programme is expected to explore long-term synergies and promote cooperation between UEM Sunrise and the participating companies. Both parties will use their marketing platforms for cross-marketing and increasing brand awareness. UEM Sunrise and the participating companies would have the opportunity to explore products and services to enhance design development and achieve environmental, social and corporate governance (ESG) goals.

The nine participating companies are Guocera Sdn Bhd, Bofi (Malaysia) Sdn Bhd, Innocera Marketing Sdn Bhd, Electrolux Malaysia Sdn Bhd, Cement Industries of Malaysia Bhd (CIMA), Panasonic Malaysia Sdn Bhd, Signature Cabinet Sdn Bhd, Aurum Precast Sdn Bhd, and Gamuda IBS Sdn Bhd.

These companies cover a range of industries including flooring, carpentry, sanitary fittings, electrical appliances, construction materials, furnishing, concrete precast productions, and industrialised building systems.

Representing the companies were Bofi (Malaysia) managing director Kelvin Tan, Gamuda IBS executive director Lim Hui Yan, Innocera director Lee Yeu Jer, CIMA managing director Sharuddin Omar Hashim, Electrolux Malaysia general manager Vincent Lee, Guocera managing director Sally Cheng, Signature Kitchen sales senior manager Pei Li Chew and Panasonic Corporation QAFL business promotion office managing director Ichiro Suganuma.

“Our partnership programme allows us to collaborate with our partners in the long run, and we look forward to achieving these synergies as part of managing the risk of price fluctuations and supply and demand uncertainties. We hope by building these relationships, we can manage our cost structure better and deliver the right values to our customers”, said UEM Sunrise chief executive officer Sufian Abdullah.

He added that given the volatility of the market, UEM Sunrise will continue to monitor and fine-tune its pricing strategy based on cost elements besides building material prices. He is also optimistic that the Company’s long-term partnership programme with its vendors will help to provide solutions in addressing these rising costs in the market.


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