Feruni announces art-centred rebrand with new design partners

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“Feruni’s journey has been guided by our determination to do things differently and bring about transformation in Malaysia’s tile industry,” Ngei said.

“Feruni’s journey has been guided by our determination to do things differently and bring about transformation in Malaysia’s tile industry,” Ngei said.

PETALING JAYA: Tile maker Feruni announced its art-focused rebranding and partnered with new designers to unveil a collection of 175 tile designs. The launch was attended by property developers, architects, interior designers and artists at Feruni headquarters.

“Feruni’s journey has been guided by our determination to do things differently and bring about transformation in Malaysia’s tile industry. Our reputation as a pioneer has been built on our efforts to deliver a world-class customer experience, offer the world’s latest tile trends, introduce innovatively designed products that continue to fire the imagination of our customers and reflect the meticulous craftsmanship as seen in all our products,” Feruni’s chief executive officer Datuk CC Ngei said.

As part of the rebranding, Feruni launched its new tagline, Where every tile is a work of art. Its event showcased a Porsche 911 with an armour of tiles, in partnership with Valhalla Garage.

Through its collaboration with Nala Designs, Feruni launched its new product line, the Mandi Bunga Collection. Nala Designs’ reputation as one of Malaysia’s leading fashion houses was founded in 2009 by Lisette Scheers, a Kuala Lumpur-based Dutch designer committed to preserving Malaysian heritage by translating patterns and motifs into home goods. 

The Mandi Bunga Collection features Malaysian fruit flowers such as dragon fruit, rambutan, durian, mangosteen and starfruit.

“I hope the Mandi Bunga collection inspires Malaysians to create rejuvenating, tranquil sanctuaries in their own spaces. I look forward to many more collaborations that allow Feruni and Nala Designs to converge art, beauty and inspiration to create designs that continue to wow our customers.” Scheers said.

Feruni is expected to scale up as a design studio through collaborations with local artists and designers.


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