Lee showing off the newly launched SkyVogue Residences.
KUALA LUMPUR: SkyWorld Development Group (SkyWorld) recorded over RM1bil in sales upon completing its financial year ended Mar 31, 2021. SkyWorld deputy chief executive officer Lee Chee Seng said: “Achieving the sales target of RM1bil in our recent financial year came to us as no surprise as our spirits have not faltered despite the ongoing pandemic.
“In fact, we are now more united than ever before, and the team has proved resilient thus, accomplishing multiple breakthroughs.” During the Covid-19 pandemic, SkyWorld rapidly boosted its digital presence and invested heavily in its digital infrastructure.
The developer led the industry by launching Malaysia’s first online unit selection platform, dubbed Click-to-Own, launched during the unveiling of SkyAwani 5 Residence, the group’s fifth affordable development that resulted in 95% successful booking on launch day.
SkyWorld has viewed the pandemic as an opportunity to redefine customer experience and to build lasting customer relationships. For that reason, the group’s marketing plans included an increase in interactions online, catalysed successfully by its Facebook page, one-to-one virtual sales presentations with prospective purchasers, 3D show unit walkthroughs as well as the SkyWorld Connects application that captures client thoughts and provides quick assistance within a platform regardless of location and time of day.
The company had enjoyed a spike in sales from Gen-Y home buyers that are increasingly receptive to buying homes online. Moving forward, SkyWorld chief executive officer Koong Wai Seng said the plan is to get ready RM2bil worth of products in strategic locales such as Bukit Jalil, Cheras, Taman Melawati and Setapak, the place where SkyWorld’s journey kickstarted.
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