KUALA LUMPUR: Mah Sing Group Bhd (Mah Sing) has forged a strategic partnership with Maybank Islamic to offer a simpler solution to buying a home.
Leveraging on the bank’s HouzKEY, the inventive home financing solution will now enhance Mah Sing’s latest Eazy to Own campaign.
The campaign is tailored specifically to enable homebuyers to own their dream home with a financing plan that is easy on their wallets while addressing customers’ pain points and easing the homeownership journey.
Limited units of selected Mah Sing projects will be offered under HouzKEY, aimed at enabling homebuyers to own their ideal home today.
Mah Sing group managing director Tan Sri Leong Hoy Kum said: “The Eazy to Own campaign is in response to what buyers want, which is in line with our growth strategy to be flexible and quick to adapt to the rapid change in the market.”
“Our Eazy to Own campaign is rolled-out in collaboration with Maybank Islamic’s HouzKEY for a few selected projects, and we will be increasing the number of projects on offer in the next phase,” he added.
“Given the current obstacles customers face when purchasing a home, we believe HouzKEY is the perfect solution,” said Maybank real estate ventures managing director Sally Lye.
She said this is to help homebuyers achieve their dream of owning a home with 100% financing and lower monthly instalments
“In keeping with Maybank’s mission to humanise financial services, Maybank is committed to being at the heart of the community by serving their interest to the best of its ability.
“Hence, we believe that our product, combined with Mah Sing’s properties, can create a great opportunity for Malaysians to kick-start their homeownership journey,” she said.
Under this campaign, homebuyers will be able to enjoy zero down payment with only 1% deposit, allowing customers to secure their ideal home.
They will only be required to service their payment upon completion of the project and after the vacant possession stage, allowing customers to save up their money during the construction period.
Moreover, homebuyers will be able to lock in today’s property purchase price, enabling purchasers to enjoy the 100% capital gain.
The lower monthly payments will allow buyers to have more cash flow and reduce their expenditure.
The campaign is targeted at first-time homebuyers and upgraders as well as people who are looking to purchase a property but are unable to afford a high down payment.