The Tenz integrates activity and vibrancy, 11 Tanjung introduces hybrid strata living

Kedah-based boutique developer Imperio Group is putting Alor Setar on the map of iconic developments with two award-winning projects. The Tenz, a mixed development at Simpang Kuala, stands out in its dynamic approach to activating commercial, residential and hospitality vibrancy, ensuring activities flow in all components. The second development, 11 Tanjung, is a courtyard residence with condo-like facilities, an innovation that ushers in hybrid strata living in Alor Setar. Bringing an eye-opening chapter to Kedah’s property scene, these developments are raising the Northern region’s property market profile.

True mixed development

The Tenz is a true mixed development because it combines multiple primary real uses within one integrated site to function effectively as a community centre point for both locals and visitors. Comprising Vivre Residence, Ibis Styles by Accor, Vaycay Suites, Tenz Commons and The Tenz Emporium, the components are integrated with shared site planning and complementary adjacencies, resulting in each development functioning as a complete lifestyle node rather than a single-purpose building.

Each component links to another via a covered pedestrian walkway and a shared community podium, designed to serve residents, hotel guests and the wider Simpang Kuala neighbourhood as a complete lifestyle node.

The opening of Cold Storage at The Tenz Emporium, the first in Kedah, on April 30th and the entry of 154 rooms Ibis Styles by Accor, underscores confidence among established brands in the activation strategy at The Tenz and Imperio Group’s future-proof planning. Imperio Group's full commercial retention ensures a vibrant tenant mix projecting 6-8% rental yields, demonstrating their long-term community stewardship over a conventional build-and-exit model.

The Tenz population will be synonymous with a modern, digital lifestyle. At Vivre Residence, a community SuperApp will be introduced for facility booking, visitor access, parcel notifications and rewards collection. Vivre Residence is a versatile place to live, with a hackable wall design to allow for adaptability and spatial reorganisation without a costly renovation and semi-furnished units for ease of moving in. 

This 3.97-acre freehold development (RM350mil GDV) on Simpang Kuala's last remaining parcels offers units from RM391,800. It signals convenience-led urban renewal for first-home buyers through modern, ESG-conscious architecture. Tenz Commons emphasises natural ventilation, daylight and landscaped communal spaces - creating an approachable setting designed for people to gather, linger and return to as part of daily life, rather than a conventional enclosed mall environment. Solar panels and EV charging bays are equipped in the commercial components and rainwater harvesting is utilised for landscape irrigation in common areas. 

Located strategically at five minutes away from North-South Expressway (exit Alor Setar Tol Selatan) and near direct access to Alor Setar city centre via main arterial roads, TheTenz is well-positioned to serve both the local neighbourhood and regional visitors effectively. 

Hybrid strata living

At Jalan Tanjung Bendahara, Imperio Group ushers in Alor Setar's first strata-landed development, 11 Tanjung. This RM118mil GDV, 6.23-acre courtyard residence fuses landed living with high-rise facilities.

The secure, gated community offers 88 units of three-storey villas and nine units of bungalow villas, complemented by a clubhouse serving as the main arrival landmark facing the primary road and an elevated common green space for relaxation, connection and an extension of daily lifestyle. 

Inspired by the 'Siheyuan' courtyard concept, the three-storey villas (3,320–8,734 sqft) feature five to six en-suite bedrooms, deliberately laid out to accommodate multi-generational families. Starting with the ground level, here is where the parents’ and maid’s rooms are located to reduce staircase dependency and better caregiving. On the first floor, the living, dining, kitchen and powder room form the family’s active zone, bringing together all members as well as guests. Moving to the highest level on the second floor is the private and resting zone, featuring three bedrooms with en-suite bathrooms. 

Each unit has a centre courtyard, a void area with a glass roof for natural light, ventilation and the creation of an indoor green space. The outdoors is another architectural innovation, designed to be a walkable green spine to encourage daily strolling. Elevated for access at the units’ first floor, this outdoor space, called Laman Santai, is free of car traffic, ensuring a safe space for children to enjoy outdoor play more freely within a controlled setting.

Refined enjoyment is available for residents at the clubhouse, featuring exclusive facilities including a swimming pool, fitness zone, sunset deck and a dedicated children's play area. Security is emphasised in 11 Tanjung with a three-tier arrangement inclusive of controlled access, perimeter fencing with CCTV surveillance and 24/7 guard patrol. The enclave design also incorporates safety with traffic flow measures such as one-way internal circulation that reduces conflict points, supporting a calmer and more efficient residential experience.

Located at just four minutes to Alor Setar city centre and Aman Central Mall and five minutes to nearby schools such as SK Iskandar, SMK Convent and Kolej Sultan Abdul Hamid, residents are connected to everyday convenience, work and city travel. 

Embodying careful planning that fuses both the modern and traditional, The Tenz offer a vibrant community driven by commerce and leisure while 11 Tanjung is a reinterpretation of conventional landed living that sparks a sense of renewal. 

Ahead of The Tenz Gallery's opening in July 2026, the project targets a Q1 2029 completion and more information is available at www.tenz.com.my. Meanwhile, 11 Tanjung is estimated to complete in Q4 2028. More details are obtainable at www.11tanjung.com

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