Have you ever spent a long time queuing – as much as several hours, in fact – just to get a taste of a famous restaurant or a Michelin-starred chef's dishes? And you gladly pay quite a bit more for that exquisite taste, even if it is just something as simple as say crabmeat omelette in the streets of Bangkok, which is available at almost any other Thai eatery. All because you have heard or know or trust that the reputable chef's treatment would lift the flavour of this otherwise common dish to amazing new heights.
The key word here is reputable. Reputation. It underlies the reason why we willingly pay much more for certain products and services, thus underscoring the higher value attributed to such goods or services provided by a particular person or company, compared to what appears to be the same offering from another.
It is fundamentally about trust in the person or company being able to provide offerings that are of a much higher standard – based on the reputation he or it has garnered – than what many others peddle.
The same is true when we buy properties – indeed, more so. "Because buying a property is often the single largest investment in a person's life. So reviewing the reputation of a project’s developer is important to ensure that this does not turn into a regrettable decision,” said a spokesperson at property developer, Binastra Land Sdn Bhd.
"A reputation takes years to build and whether it’s good or bad depends on what one has done and achieved over the years. A developer who means business, who is here to stay, will carefully cultivate that reputation, which then adds value to an asset because the developer’s name itself becomes a hallmark of distinction, quality and sophisticated design,” the spokesperson shared.
And the projects of such developers often gets a premium price, like those in the popular Desa ParkCity, where the developer's thoughtful planning and innovative design have won the accolades of many within and outside the industry, and the reason why properties there remain highly valued. Today, the developer continues to be highly regarded, and its upcoming projects anticipated.
Similarly, buyers continue to flock to Binastra Land’s developments. This is because Binastra Group itself has been in construction since 1979 and survived every economic downturn since, yet it continued to grow from strength to strength until it decided to venture into property development via Binastra Land in 2005.
Fast forward 14 years later, Binastra Land is now known as a trusted lifestyle developer with a proven track record and strong cash flow – a reputation it guards carefully. The multiple award-winning developer took home The Art of Life Award (Best Lifestyle development) at the fourth StarProperty Awards this year, for its upcoming Trion @ KL that is located at the bustling intersection of Jalan Sungai Besi and Jalan Dua.
The project, comprising three blocks of serviced apartments developed on a four-acre tract, with two blocks reaching 66-storeys, is going to be the highest development in its vicinity upon completion. It promises a breathtaking vista of the Kuala Lumpur city centre, with the towering The Exchange 106 at the upcoming financial district of Tun Razak Exchange, and the iconic Petronas Twin Towers and KL Tower to the north. To the south of the project, the sprawling Bandar Malaysia will be visible.
Opened for sale after Chinese New Year this year, the mixed development has already seen a take-up rate of 86% at press time. Notwithstanding that it's just a stone's throw away from the city centre, the project is styled as an urbanite's haven, with 1.2 acres of land dedicated just for green landscape.
"We wanted to distance ourselves from the concrete jungle found in the KL city streets, and we wanted to inject more greenery into this project. Trion @ KL is primarily a residential project and our aim is to make it into an urban oasis, so it can be as comfortable and welcoming for residents as possible," Binastra Land’s spokesperson said.
"Binastra Land's quality assurance comes from our focus on developing one project at a time, which allows us to always deliver ahead of schedule, with the highest level of quality control,” the spokesperson added.
This steadfast dedication has shaped Binastra Land's commendable reputation over the years. And nothing speaks better for one's reputation than repeat customers, which, incidentally, Binastra Land has often enjoyed. So, do you know the developer of the property you are eyeing?