Strong demand proves Serenia City is everyone’s cup of tea
Sime Darby Property has received wide acclaim over the years for the thriving townships of Subang Jaya, Taman Melawati, Bukit Jelutong, Bandar Bukit Raja and the City of Elmina.
Touted as the Garden City of Kuala Lumpur International Airport (KLIA), Serenia City is the latest addition to Sime Darby Property’s impressive portfolio, and the township seems destined to replicate the triumph of its popular counterparts.
Serenia City is a tranquil green-lung township that falls within the district of Sepang in an area formerly known as Ampar Tenang.The locality started as a major tea plantation and morphed into a rubber plantation, followed by a palm oil plantation before evolving to the booming township it is today.
Despite the promising future that lays ahead, Sime Darby Property acknowledges the ancestry and pays homage to the township’s glory days as a tea plantation. Fond remnants of the past have shaped its identity beginning with the project logo that features a sun encompassed by the symbol of its heritage, the tea leaf.
Aptly named, the word “Serenia” and similar deviations originate from the Latin meaning of “serene, calm” and alternatively translates to “sunlight” in the Native American Chamoru language. In fact, the cultivated tea tree (Camellia Sinensis) is ingrained into the development concept of Serenia City.
The tea leaves represent multiple components of the township as well as the emphasis on greenery and sustainability. Tea buds are taken to symbolise future economic and social growth while tea flowers denote the beauty of a vibrant yet serene township. Finally, the tea stem personifies the township’s strong foundations, interconnectivity and amenities.
The heritage transcends subtly into telltale signs in the architecture with the commercial centre facing the Serenia City Central Park inspired by a tea leaf motif and fittingly named ‘The Leaf’. Similar design elements are entwined across the township such as in the iconic wind-powered kinetic sculpture, the roundabout’s paver block design and amphitheatre in Central Park.
Envisioned as a vibrant lifestyle destination, three fundamental pillars underlay the development of Serenia City - community, accessibility and liveability. The self-contained township is dubbed the Garden City of KLIA for its deference to a sense of community and wellness that has manifested in 16% of the entire development to be exclusively green zones.
A total of 25 acres are dedicated to the recreational Central Park, and 12 community lakes in the neighbourhoods total up to 105 acres of blissfully green oasis for residents. Sustainable features also include a rainwater harvesting system in the amphitheatre. Just as a cup of tea is known to reduce stress and anxiety, the park living of Serenia City accomplishes the same.
Communities in Serenia City also enjoy excellent connectivity via road, rail and air. Easy access to and from KL is provided by four major highways: ELITE, MEX, PLUS and SKLIA. The proximity to Salak Tinggi Express Rail Link (ERL) and KLIA / KLIA2 is also highly convenient for residents and businesses in the industrial park.
Liveability is enhanced with plenty of amenities within reach. This includes a football field that meets international standards plus dedicated cycling and jogging paths totalling up to 50km. A 60-acre Adventure Park for sporting activities further spurs the vibrant atmosphere with an adventure trail, hanging bridge and camping grounds.
Serenia City has also built a reputation for being an educational enclave with the presence of Xiamen University, UiTM Dengkil, UNIKL and ADMAL Aviation College within a 5km radius. An abundance of other local and international universities also lay within the 10km to 15km radius of the town.
Retail therapy is another addition to the liveability factor. The nearest shopping centres are KIP Mall Kota Warisan and Mitsui Outlet Park plus a variety of other options in Nilai, Cyberjaya and Putrajaya are merely 10km to 15 km away. Some 11% of the development serves as an industrial component for light to medium industries, naturally segregated from the residential zones via the ELITE highway.
The 270-acre business hub encourages retail tourism with its Horizon Village outlets, a logistics hub and commercial business centre. Herein, lies a high investment potential for business due to the ease of accessibility and close proximity to KLIA.
Evidently, the public has also realised the value of purchasing a home in Serenia City as the township has experienced relentless demand since its first residential launch. The pioneer project, Serenia Amani, was completely sold out in one weekend and the latest launch of Serenia Arina witnessed a 91% take-up rate during launch day.
Fortunately, there is an upcoming launch with Serenia Ariya scheduled for release on the 2nd quarter of 2020. The project will preview three variations of houses catered to different stages of life - young couples, growing families and multi-generational families. Given the tendency of the projects to sell fast, interested buyers should act with haste.