CapitaLand Malaysia ramps up digital initiatives 

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Gurney Plaza is one of the participating malls.

Gurney Plaza is one of the participating malls.

KUALA LUMPUR: CapitaLand Malaysia, a unit of CapitaLand, one of Asia’s largest diversified real estate groups, is bringing added convenience to shoppers with a series of digital initiatives to help Malaysians adapt to the new normal.

CapitaLand Malaysia retail head Eddie Lim said: “In the midst of the Covid-19 pandemic, it is vital to have a holistic omnichannel strategy that seeks to offer value-added services to support the needs of our shoppers as well as retailers, both online and offline.

“The situation at hand has become a catalyst for greater adoption of digitalisation in the Malaysian retail sector. Going forward in the new normal, we seek to bring about convenience, and at the same time, safeguard Malaysians by placing their safety and health as our top priority.”

“We hope that our shoppers can enjoy a safe and seamless shopping experience regardless of where they are,” said Lim.

“We hope that our shoppers can enjoy a safe and seamless shopping experience regardless of where they are,” said Lim.

With more than 50 CapitaLand tenants listed on Malls by GrabMart, shoppers can mix and match their orders from different stores in the same mall and have the orders delivered and pay only one delivery fee.

CapitaLand Malaysia’s seven malls that are offering the Malls by GrabMart platform are Queensbay Mall and Gurney Plaza in Penang, Sungei Wang Plaza, Melawati Mall, 3 Damansara and The Mines in Greater Kuala Lumpur and East Coast Mall in Kuantan.

Grab Malaysia commercials head JJ Tan said: “The Covid-19 pandemic has brought upon unprecedented challenges for our local retail sector. We introduced the concept of instant retail to help Malaysian retailers (SMEs and chains) continue serving their customers at home with safe, instant deliveries.

“With popular household brands under CapitaLand’s list of merchants on Malls by GrabMart, we are confident that shoppers will find it more convenient to shop online from these merchants and have their purchases delivered right to their doorstep in a single order with one delivery fee. This would definitely be a much safer and cost-efficient way to purchase a variety of items from different shops from the same shopping mall.”

To complement the shopping experience, shoppers can continue to enjoy added rewards on CapitaStar, CapitaLand’s multi-store and multi-mall cardless rewards programme.


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