Rise of the All-Stars

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Star Media Group chairman Tan Sri Wong Foon Meng (front centre), flanked by group chief executive officer Chan Seng Fatt (on his right) and chief operating officer Lydia Wang (on his left), posing with the winners of the All-Stars Award (Agency). 

Seven agencies and ten negotiators received the signature award
The StarProperty Awards 2025: Realtor Edition (SREA) celebrated the marketmakers who are the driving force of sales and the true backbone of the real estate industry. The creme de la creme of the lot were selected, receiving the highly coveted All-Stars Award – a definitive symbol of industry peak performance.

As a long-established cornerstone of the SREA, the All-Stars Award category represents the ultimate benchmark for industry success. It is not merely an award, but a declaration of mastery for both agencies and negotiators. This year, the rigorous judging process once again spotlighted the premier real estate professionals, honouring a select group of seven exemplary agencies and ten high-performing negotiators who demonstrated unparalleled achievement.

The All-Stars Award is reserved exclusively for the best of the best, recognising those who have proven sustainable excellence across operational strength, sales and talent development.

To qualify for the renowned All-Stars Award (Agency) recognition, competing firms must meet specific requirements based on their operational tiers. This ensures the award acknowledges agencies that successfully manage scale alongside quality. The judging process for the 2025 edition maintained its focus on holistic achievement, evaluating success across sales, recruitment and market innovation. To meet the high standard, firms were required to provide compelling evidence of success and articulate their strategic vision and business model through presentations and a rigorous Q&A session. 

This comprehensive assessment ensures that winners possess not only superior sales success but also a sustainable commitment to future growth and professionalism. Winning the All-Stars Award (Agency) transforms a firm into an industry benchmark.
It serves as a vital strategic asset for agencies, bolstering their public credibility and signalling to developers and clients that they operate at the highest level of professionalism and ethical standards. 

Critically, this recognition significantly enhances the agency’s ability to attract and retain top-tier talent, solidifying its foundation for long-term market leadership.


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