Rizal (left) and Azmir activating the cube to reveal the new logo.

KUALA LUMPUR: Sime Darby Property Bhd has introduced its refreshed brand identity, marking a pivotal  milestone in the group’s transformation from a pure-play property developer to a real estate  company. 

Speaking to the media after the launch, which was held at the Sime Darby Convention Centre, chairman Datuk Rizal Rickman Ramli stated: “This brand refresh  reaffirms our identity as a trusted leader and nation-builder. It respects our rich heritage, which combines the legacies of Guthrie, Golden Hope and Sime Darby while positioning us for a  future defined by resilience and purpose-driven growth. It is a strategic evolution to ensure we  continue delivering sustainable value for all stakeholders.” 

The refresh retains Sime Darby Property’s three strongest brand assets – its name, shield  and heritage red – which carry decades of equity and recognition. What changes is how the  brand is presented: A modernised look that underscores the group’s future-focused strategy  while preserving familiarity and trust. 

The new logo incorporates an outward-moving form, rooted in purpose and designed to  multiply value. Its design draws inspiration from Sime Darby Property’s four Team values and  their multiplying effect, represented through shades of red and yellow inspired by the Group’s  heritage colours. 

Each colour embodies one of the four pillars of the group’s purpose as a  Value Multiplier for people, businesses, economies and the planet. This evolution ensures  continuity with the past while enhancing resonance with today’s audiences and tomorrow’s  generations. 

With a legacy that stretches back more than 50 years in property development, the group has long  played a defining role in shaping Malaysia’s townships and communities. From pioneering  projects such as Taman Melawati and Subang Jaya, to award-winning townships like Bukit  Jelutong and the City of Elmina, Sime Darby Property has delivered more than 100,000 homes  across 26 active townships, today serving more than 300,000 Malaysians. 

Sime Darby property's new logo.

The brand refresh also reflects the group’s strategic priorities under its SHIFT25 strategy  which has entered its final phase. This includes strengthening recurring income streams and  establishing itself as an Urban Solutions Provider. This direction is already visible in its  industrial and logistics portfolio, as well as its entry into the data centre segment at Elmina  Business Park. 

Group managing director and chief executive officer Datuk Seri Azmir Merican said, “Our story is rooted in legacy and nation-building, stretching back more than 50  years in property development. From Sime UEP to today’s Sime Darby Property, our DNA has  always been about creating townships that endure and communities that thrive.” 

“This brand refresh is not about wiping the slate clean – it is about ensuring our brand remains  relevant, trusted and future-ready,” he said, pointing out that Sime Darby Property is exploring more opportunities beyond its core property development, investment and management businesses, building on its recent move into data centres and continued expansion into commercial and industrial properties.

The company's recent moves into data centers and its continued expansion into commercial and industrial properties are key examples of this diversification.

Azmir also indicated that Sime Darby Property is considering large-scale solar farms as a potential third business engine to generate recurring income. While no concrete decisions have been made, he noted, "We have been looking at this [solar projects] but we are not at the point where there will be any significant announcements." This aligns with the company's existing plans to enter the rooftop solar market for homeowners, an initiative outlined in the National Energy Transition Roadmap (NETR).

This strategic shift towards diversification, particularly in the renewable energy sector, has been gaining momentum for Sime Darby Property in recent years as it seeks to create new sources of recurring income to complement its core operations.

Stay ahead of the crowd and enjoy fresh insights on real estate, property development and lifestyle trends when you subscribe to our newsletter and follow us on social media.