Sime Darby Property’s Datuk Lai Shu Wei wins CMO of the Year

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Lai (right) receiving his award from the  panel of judges.

Lai (right) receiving his award from the panel of judges.

SELANGOR: Sime Darby Property Bhd chief marketing and sales officer (CMO) Datuk Lai Shu Wei received the CMO of the Year Best of the Best Award at the Malaysian CMO Awards 2023.

“Sime Darby Property has fostered exceptional people whose vision, commitment and courage surpass the ordinary, guiding the business towards greatness. We have the opportunity to work together and push the envelope of innovation while guided by our purpose to be a value multiplier for people, businesses, economies and the planet,” Lai said. 

“Sime Darby Property has had a solid market presence for more than 50 years thanks to the trust that our consumers and stakeholders have in our brand. It is an honour to be acknowledged for our marketing achievements, and we thank the judges and organisers for the recognition,” Lai added. 

The award assessed candidates through business outcomes, company performance and leadership metrics. This year, the criteria expanded to include lead transformation, bottom lines, long-term business strategy and market expansion.

The property developer had recently concluded its Great Deals sales campaign, which ran from Aug 15 to Dec 31, 2023.

Following the campaign, Sime Darby Property launched the Dragon Deals sales campaign, which would end on Feb 29, 2024. The campaign comprised its Go Landed and High-Rise Collection of selected properties in the City of Elmina, Bandar Bukit Raja, Serenia City, Nilai Impian, Bandar Ainsdale, Taman  Melawati and Putra Heights.


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