Chee (third from right) and Blackwood (third from left) with their respective colleagues at the official launch of the campaign.

KUALA LUMPUR: Paramount Property has launched Traverse with Paramount (Traverse), a home ownership campaign that rewards buyers of participating Paramount Property developments with Asia Miles.

The campaign was unveiled at The Ashwood sales gallery of Paramount Property in Kuala Lumpur by Paramount Property chief executive officer Chee Siew Pin and Cathay Area Head for Malaysia and Brunei Robbie Blackwood. The campaign starts from July 1 to Dec 31, 2025. 

Through this collaboration, Paramount Property continues to redefine what it means to own a home, transforming it into an extraordinary journey filled with meaningful milestones and unforgettable rewards. Under the campaign, buyers of selected residential properties will earn Asia Miles, which can be redeemed for flights with Cathay Pacific, HK Express and over 20 partner airlines, exciting rewards on Cathay Shop as well as unforgettable experiences with over 800 travel and lifestyle partners worldwide.

Traverse allows Paramount Property home buyers to travel while celebrating one of life’s biggest achievements, that is, owning a home.

With over eight participating developments across strategic locations in Kuala Lumpur, Petaling Jaya, Klang, Cyberjaya, Sungai Petani and Penang, home buyers can earn up to 40,000 Asia Miles with a single purchase, subject to terms and conditions. To put that into perspective, a one-way economy class flight to Hong Kong via Cathay Pacific typically requires just 9,000 miles.

In total, Paramount Property will be offering a total of eight million Asia Miles for this campaign, a reward pool that reflects the scale and significance of this initiative. The six-month campaign is set to take the joy of homeownership to new heights.

Chee said that buying a home is not just about the hardware of walls and windows, it is about taking the first step into a new chapter – a place where dream grows, families flourish and lifelong memories are made.

As an added reward, all eligible home buyers under the campaign will also be automatically entered into an exclusive lucky draw to win Asia Miles points equivalent to the value of return Business Class tickets to some of Asia’s most vibrant destinations like Hong Kong, Tokyo and Seoul.

Blackwood assured that the Asia Miles had no expiry date and was up to the discretion of how the recipients would utilise them.

“As the people’s developer, we believe in enriching lives through meaningful experiences. Buying a home is more than a transaction. It’s the start of something meaningful to the home buyers.  That’s why we have partnered with Cathay, a name synonymous with discovery, comfort and world-class experiences. Much like Paramount Property, Cathay speaks to those who value quality, aspiration and the joy of meaningful journeys – whether travel across the world or starting a chapter in life,” said Chee.

“Through Traverse with Paramount, we are celebrating life-changing milestones with our buyers. Together, we’re not just offering a place to live but rewarding home owners with the opportunity to explore the world and create lasting memories,” said Chee. 

Traverse with Paramount is open to both Malaysian and international buyers who purchase participating Paramount Property units during the campaign period, subject to terms and conditions. Purchases must be made through official sales channels and are limited to eligible projects. For more information, visit www.paramountproperty.my.

Stay ahead of the crowd and enjoy fresh insights on real estate, property development and lifestyle trends when you subscribe to our newsletter and follow us on social media.