Following the grand opening of citizenM Tower of London, the forward-thinking hotel group reveals plans for global expansion across key cities in Asia, with Taipei set to launch first.

LONDON: Earlier this month, the citizenM flagship London property was unveiled at the iconic Tower of London site – the brand’s eighth hotel to open, joining London Bankside, Glasgow, New York, Paris, Rotterdam and the two original sites in Amsterdam.

The citizenM brand hallmarks include a stylish ‘Living Room’ concept for the lobby.

Since it was founded in the Netherlands in 2008, the citizenM brand has made waves and built a strong reputation for breaking the rules of traditional hospitality around the world. Offering an outstanding guest experience and universally advanced thinking, citizenM seeks to treat all guests equally and give them what they really want – contemporary design, streamlined technology and friendly, efficient service at a very smart price.

The citizenM brand hallmarks include a ‘Living Room’ concept for the lobby, catering to the expectations and lifestyles of mobile citizens who value connectivity, productivity and stylish design, as well as technology-driven in-room amenities, such as a touch-screen MoodPad that controls the lighting, temperature, window shades, alarm and television. Wall-to-wall windows create space and light, a modern-day luxury itself. The bathrooms offer a Rain Dance shower to soothe and enliven the most tired traveller, with toiletries specially made for citizenM with a choice of AM or PM.

Several new features have been introduced at the new citizenM Tower of London. coffeeM, where both guests and locals will be able to get freshly brewed coffee and pastries; a brand new retail concept, collectionM, which enables guests to buy items and products from the hotels – an exclusive collection of accessories, art, books and interiors from more than twenty creative brands.

Innovative hotel brand citizenM unveils new flagship property at the Tower of London.

The top of the Tower of London hotel plays host to the most spectacular space of all – the cloudM bar, a wrap-around al-fresco space offering one of the most dramatic views of London's skyline including the Tower of London, Tower Bridge and iconic skyscrapers The Gherkin and The Shard. Also located on the top two floors is SocietyM, the hotel’s popular business meeting rooms that are both creative and functional, with whiteboards, blackboards, and complimentary Wi-Fi.

The next citizenM global target locations include capital cities such as Paris and New York. In Asia, properties in Shanghai’s highly anticipated Hongqiao MixC development and Taipei’s North Gate near Ximending Shopping district are already under development and scheduled to debut in early 2017.

The innovative new features introduced by the Tower of London property will be echoed in both the Shanghai and Taipei design concepts, bringing the intuitive citizenM hospitality experience to Asian travellers. Guests can expect intelligent design, unrivalled connectivity and seamless customer service throughout all citizenM properties in Asia.

"We’re excited to see the opening of citizenM Tower of London and the continued global brand expansion. We look forward to working with our Asian brand joint venture partner, Artyzen Hospitality Group, to open the region’s first citizenM property in Taipei in 2017 with Shanghai to follow shortly afterwards. Both are vital, gateway cities for us to establish regional presence and bring the cutting-edge citizenM experience to the dynamic Asian market," said citizenM CEO Rattan Chadha, of the growth.

About citizenM

citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. citizenM opened its first hotel at Schiphol Airport in 2008, followed by Amsterdam City in 2009, citizenM Glasgow in 2010 and citizenM London Bankside in 2012. Rotterdam, New York and Paris opened in 2014. The citizenM concept is based on offering ‘affordable luxury for the people’, in which guests can enjoy all the luxuries they would expect from a 5-star hotel, but without any hidden or unnecessary costs.