Inside the jury room: What separates the finest from the field
By JOSEPH WONG
The StarProperty Awards 2025: Realtor Edition is a benchmark for excellence in Malaysian real estate. For the esteemed panel of judges, the task of evaluating the nation’s top agents and agencies goes far beyond mere sales figures. It requires dissecting intangible qualities—from ethical conduct and team cohesion to digital innovation and long-term vision.
In a comprehensive look behind the curtains of the awards, StarProperty sits down with five industry leaders who served on the judging panel. They reveal the surprising trends in submission quality, the single most competitive award category and the critical skills agencies must immediately invest in to thrive in 2026. Their collective insights underscore that the modern architecture of success in real estate is built on two pillars: human connection and proprietary data intelligence.
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