The Curve achieves target occupancy rate of 92%

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The Curve's tenants currently stands at 248 compared with 228 tenants the year before.

The Curve's tenants currently stands at 248 compared with 228 tenants the year before.

PETALING JAYA: As the country settles into the endemic phase, the Curve shopping mall recorded a strong recovery in 2022, closing the year with 40 new leases and an occupancy rate of 92%. The total number of tenants currently stands at 248 compared with 228 tenants one year ago.

The positive momentum last year can be attributed to the Curve’s ongoing transformation initiative to restrategise and enhance its tenant mix with more diverse brands and local favourites. This includes the country’s first and biggest premium Korean grocery store, eateries, and entertainment outlets to provide shoppers with a one-stop shopping experience that appeals to a broader consumer base.

Last year, the Curve welcomed K Plus Food Market, providing access to popular, authentic and affordably-priced Korean products, ranging from food and cosmetics to homeware essentials. 

Given the increase in urbanisation and growing out-of-home dining trend, the mall’s extensive F&B offering coupled with its competitive edge as the only pedestrianised mall in the Klang Valley further strengthens its appeal to customers.

Boustead Properties Bhd property management and investment senior general manager Jazmi Kamarudin said: “While the cost of living has been on the rise, many Malaysians are still drawn to eating out. F&B outlets that offer variety and quality have become increasingly important as people are constantly searching for value and an avenue to connect with family and friends. 

"It’s also the Instagram age and everyone is uploading memorable dining experiences. This multifaceted appeal has encouraged the Curve to focus more on tapping into the F&B segment as a key part of sustaining our restrategising efforts.”

Jazmi said the improved tenant mix at the Curve has been a significant draw for shoppers and drove our average monthly mall footfall to 900,000 last year. 

Jazmi said the improved tenant mix at the Curve has been a significant draw for shoppers.

Jazmi said the improved tenant mix at the Curve has been a significant draw for shoppers.

In addition to the new tenants, 12 existing tenants of the Curve are also upgrading and refurbishing their premises to expand their footprint at the mall. 

"We are headed in the right direction, as the first two months of 2023 continued to draw an average monthly footfall of 1 million. Looking ahead to 2023, we are optimistic about the Curve’s prospects and aim to continue providing an exceptional shopping experience for our customers. We will also be finalising plans for eCurve’s redevelopment which will certainly boost traffic into Mutiara Damansara once it is completed,” said Jazmi.


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