Viewers were treated to lion dance and festive drum performances.

ARA DAMANSARA: Property developer Sime Darby Property Bhd launched into the year of the tiger by engaging with homebuyers through virtual and hybrid events, garnering 640,000 views across four events for its Spring of Change campaign.

“We knew people really missed the simple things like the lion dances and performances that they used to enjoy pre-pandemic, so we created a series of hybrid and virtual events to usher back the Chinese New Year atmosphere. Our residents and communities were able to tune in to performances held across seven different townships,” Sime Darby Property chief marketing and sales officer Datuk Lai Shu Wei said.

Utilising the Facebook Live virtual platform, the company took the opportunity to connect with homebuyers, township residents and communities during this Chinese new year. The campaign spanned seven townships, with four occurring virtually, in the City of Elmina, Subang Jaya City Centre, Serenia City and Bandar Ainsdale.

Viewers were treated to lion dance and festive drum performances, lucky draw events and other engaging online activities. 

At the City of Elmina, a hybrid event, which incorporated both virtual and physical participants, was organised to engage with potential homebuyers through a virtual tour of Sime Darby Property’s Ilham Residence.

The campaign enabled the company to achieve over 14,000 leads and sales bookings for products worth RM197mil, double their target sales for the period.

“We will continue to focus on providing potential homebuyers the convenience of end-to-end digital experiences,” Lai added.

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