KUALA LUMPUR - REI Mediaction Sdn Bhd (REI Mediaction), a wholly owned subsidiary of REI Group of Companies (REI Group), is pleased to announce the Group’s expansion into the digital media landscape with the appointment of Khalil Adis as Director of REI Mediaction.

REI Group of Companies was established in 2007. REI Mediaction is part of the REI Group’s foray into online and social media. This will help to further strengthen the Group’s and its clients’ presence online by leveraging on the power of social media to reach out to millennials and Gen Ys.

“The power of social media is something that we see immense potential in. We are pleased to have Khalil Adis on board as Director of REI Mediaction. His background as a property editor, journalist and best-selling author of 'Property Buying for Gen Y' will enhance the Group’s position and help us communicate effectively to the Group’s and our client’s desired target audience,” said REI Group chief executive officer Dr. Daniele Gambero.

According to data from TechinAsia.com, Malaysia has close to 19 million users online with a social media penetration of 64%. This is considered one of the highest in South East Asia, second only to Singapore.

In line with this, REI Mediaction will adopt a multi-pronged online strategy covering content marketing, lead generation, discussion threads via hashtags, crisis management and media relations.

“I am pleased to be appointed Director of REI Mediaction. With my architectural and communications training as well as my journalism experience, I would like to add value to the company by bringing our Singapore-style system and efficiency to the Malaysian property market,” said Khalil.

Khalil Adis' appointment as Director of REI Mediaction was effective October 12 2016.