UEM Sunrise launches new loyalty campaign

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Diamond customers holding their awards alongside UEM Sunrise chief marketing officer Kenny Wong (third from right).

Diamond customers holding their awards alongside UEM Sunrise chief marketing officer Kenny Wong (third from right).

KUALA LUMPUR: UEM Sunrise Bhd has launched its 2024 Happy+ Right Home, Right Now Tresor loyalty programme campaign to celebrate its loyal members as well as to increase community engagement with homeowners.

Launched during the appreciation dinner at the EQ Hotel Kuala Lumpur, the programme rewards members for purchases, membership upgrades and referrals of UEM Sunrise products. 

The event had a prize-giving ceremony for the Happy Hunt 2023, which achieved 9700 leads and 278 sales. There was also the Customer Satisfaction Survey 2023 lucky draw.

The campaign is offering rewards worth up to RM 1mil, including trips for two to Melbourne and a selection of premium electrical appliances and gadgets. It was announced that there would also be further enhancements to the Trésor Prime Referral (TPR) scheme, allowing community members to share Trésor benefits with their immediate family.

According to UEM Sunrise’s press release, the Trésor Prime Referral (TPR) scheme has a 1% reward rate on successful referrals. For a promotional period, the TPR rate for The MINH, Mont’Kiara has been increased to 2%.

There have also been improvements to the hUb prop platform, with new features that promote sustainability while offering expanded rewards from Trésor partners.


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