A show unit of Residensi Seremban Sentral, the first transit-oriented development in Seremban.

More than just delivering affordable and liveable homes to the M40

What people often overlook is the excellent value and quality of PR1MA homes, built by Perbadanan PR1MA Malaysia.

While the general public tends to underestimate mass market developments, PR1MA took it upon themselves to ensure that PR1MA developments are not just on par, if not better than what is offered in the market, albeit at a more affordable price.

How good are PR1MA homes? For one, PR1MA housing developments are Quality Assessment System in Construction (QLASSIC) certified. Assessed, accredited and regulated by Construction Industry Development Board (CIDB), Qlassic is a system to measure and evaluate the workmanship quality of a building construction work based on Construction Industry Standards (CIS 7:2006).

Recently, PR1MA received multiple industrial recognitions and accolades for its commendable contributions to Malaysia property industry. Among the awards received are The Brandlaureate BestBrand Award 2021-2022 as the Outstanding Best Value Developer, and three prestigious 2022 PropertyGuru Asia Awards Malaysia in conjunction with iProperty.

Award-winning developments

PR1MA snagged the Best Mass Market High-Rise Development (Northern) award with its Residensi Pauh Permai, Penang while the Best Mass Market High-Rise Development (Southern) title was awarded to Residensi Larkin Indah, Johor. Residensi Bintawa Riverfront, Sarawak won the Best Value Waterfront High-Rise Development. 

As a testament to its objective to boost home ownership in Malaysia, PR1MA developments have price tags that fit the M40 group. Open to all Malaysians from 21 years of age, PR1MA has currently some 70 projects nationwide, offering a wide variety of choices and strategic locations. It currently has 20 projects in the Northern region, covering both landed and high-rise residential developments.

In Perak, PR1MA has three developments in focus. Residensi Falim, which is priced from RM145,800, offers facilities like a playground, kindergarten, multipurpose hall, nursery and surau.

The fully-completed development, with two or three-bedroom units, is ideal for those who prioritise comfort living. Suitable for growing families, Residensi Falim is close to various amenities including medical centres, shopping malls, convenience stores and schools.

Another good choice is Residensi Kepayang, a low-density 22-storey apartment, located less than 5km from Ipoh City. Priced from RM203,918, Residensi Kepayang has various amenities such as shopping malls, educational institutions, government offices, theme parks, restaurants and many more.

Ideal for newlyweds and singles, this residence offers two built-ups, 850 sq ft and 950 sq ft, with three bedrooms and two bathrooms, as well as an open living room and dining area. 

As for Residensi Meru, it offers three-bedroom and two-bathroom houses with built-ups of ​​ 959 sq ft and 1,137 sq ft. Specially built for all generations, this residence is designed with modern architecture matched with an open and minimalist concept. 

The residents of Residensi Meru can also enjoy the tranquil living atmosphere as the apartment stands high against the blue sky and greenery background of Meru Valley. This development comes complete with lifestyle facilities like a swimming pool, spacious community hall, playground and many others.

Priced from RM182,280, the strategic location provides easy access to many amenities and local government offices while being situated next to the main road from Bandar Meru Raya to Ipoh city and nearby the North-South Expressway exit. 

In the Central Region, PR1MA has seven residential developments. The latest focus in this region is Residensi Kajang Utama, a high-rise apartment in a conducive neighbourhood in Selangor. Priced from RM 322,710 with generous build-ups up to 1,119 sq ft, this development offers up to three bedrooms and two bathrooms.

Located on freehold land, Residensi Kajang Utama offers facilities such as a basketball and badminton court, recreational area, playground, community hall and nursery to provide comfortable community living.

A total of 12 projects are planned in the Southern region, covering both landed and high-rise residential developments. 

PR1MA development in Negeri Sembilan, Residensi Seremban Sentral is priced from RM208,614. As the first transit-oriented development (TOD) in Seremban, Residensi Seremban Sentral occupies one of the most sought-after locations in Seremban. Its strategic placement also provides easy access to a variety of amenities in the surrounding area, which includes public transportation, shopping centres, healthcare institutions, recreation areas and many more.

The open concept allows for more space flexibility as can be seen in the Residensi Klebang 2 showroom.

Maximising natural lighting

At Residensi Seremban Sentral, units are designed with high ceilings and full-height glass windows allowing natural lighting and maximising scenery. The apartment building was designed by Datuk Ken Yeang, one of the founding fathers of sustainable architecture, with the help of architecture firm Hamzah and Yeang, which is well known for its innovative signature green building.

The residence is also equipped with various community facilities and security systems including  gated-and-guarded concept as well as closed circuit-camera systems for the safety of its residents. 

The two ongoing projects in Melaka are Residensi Klebang 2 and Residensi Melaka Tengah 2. Priced from RM177,147, Residensi Klebang 2 is a high-rise apartment located near a famous beach in Melaka. Various facilities are available at Residensi Klebang 2 to ensure the comfort and convenience of every resident.

Residensi Melaka Tengah 2 has many amenities surrounding the residence including public schools, hospitals and places of worship. With spacious built-ups up to 1,000 sq ft, the price starts from RM123,120.

Residensi Taman Pelangi Indah in Johor is a high-rise development designed to suit the needs of middle-income earners with its strategic location and various facilities available.

Priced from RM239,828, there are numerous amenities available around this mature housing area including supermarkets, hospitals, schools, eateries and more.

Also in Johor, Residensi Larkin Indah, winner of the Best Mass-Market Highrise Development (Southern) PropertyGuru Asia Award, is a modern development with a unique glass facade, offering a variety of facilities to make life conducive for its residents. Designed for a comfortable urban living, Residensi Larkin Indah is equipped with comprehensive security systems in addition to the various infrastructure nearby.

Priced from RM246,368, the built-ups range from 860 sq ft to 1,200 sq ft. Residensi Larkin Indah is the best option for those seeking affordable homes with a modern lifestyle near Bandar Larkin.

On the East Coast region, PR1MA has five projects covering both landed and high-rise residential development. Residensi Lubok Jong in Kelantan is a landed property offering up to four bedrooms and three bathrooms.

Priced from RM155,310, the development comprises of three types of residences from one-storey terrace houses, two-storey terrace houses and semi-detached houses.

Having this many projects under its belt, PR1MA is definitely a leading developer in the mass-market property segment in Malaysia.

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