ARA DAMANSARA: The Covid-19 outbreak has created an unprecedented dampener on market transactions since face-to-face interaction is not encouraged.
To overcome this issue, Sime Darby Property Bhd came up with various online campaigns to supplement the sales effort, and it has since garnered more than 740 bookings worth about RM680mil within the Greater Klang Valley and Johor.
Purchasers were mainly from within Klang Valley and surrounding areas, and some were even from as far as China. The first of the well-received online campaigns was the Online Guided Sales Experience, which provided potential homebuyers with end-to-end virtual sales experience, from prospecting to booking collection via digital means.
The said campaign furnished specially curated online sales kits to provide potential homebuyers all the necessary product information. Among that are virtual 360° product tours for more enhanced viewing of a unit, online booking and payment.
Two other campaigns were launched to introduce more deals for selected projects, riding on the government’s six-month moratorium on loan repayments. The Special Deals and Your Instalments On Us campaigns brought high returns to the company throughout their respective periods.
Six products featured in the Your Instalments On Us namely Laman Lakeside in Bandar Bukit Raja, Elmina Valley 2 in City of Elmina, and Redup in Bandar Ainsdale, Negeri Sembilan were sold out during the campaign period.
Sime Darby Property group managing director Datuk Azmir Merican believes that the online campaigns have allowed homebuyers to own prime properties with greater convenience.
“The successful online campaigns show that Sime Darby Property can embrace digitalisation and adapt to the changing operating landscape.
“Future Sime Darby Property launches will also benefit from the utilisation of online portals, now part of the digital transformation initiative aimed to revolutionise the company’s property buying process,” he said.
To continue the momentum, Sime Darby Property will be bringing back the Spotlight 8 campaign starting July 18, 2020 featuring new launches and super deals at different locations every weekend until Sept 27, 2020.
Purchasers can look forward to maximum savings with Home Ownership Campaign 2020 together with these offers. The campaign will kick off with the launch of Elmina Green 3, which is a landed and freehold project.