Shopping malls and retailers faced numerous obstacles even before the pandemic. This might include the rise of e-commerce and changing consumer purchasing habits, all of which could have put a halt to a decades-old manner of shopping. 

These trends were expedited by the Covid 19 pandemic, which resulted in more digitally-centred consumers who want seamless transactions and personalised experiences that creates convenience. 

These new purchasing drivers not only underline the need for shopping mall transformation but also present the industry with fresh prospects.

A market in flux and transformation is reflected in the continual cycle of chain store closures and new store openings. Convenience, uniqueness, quality service and a comprehensive sensory experience are all elements that shoppers seek. 

Omni-channel shopping enables these preferences to be met by combining the convenience of online shopping with the satisfaction of a pleasant shopping experience in a physical store. The merger is effective and many retailers are using it to strengthen brand loyalty.

Therefore, more retailers are implementing omni-channel and click-and-collect tactics, which allow customers to order items online and pick them up at the store. 

Even if their first trip was merely to pick up online orders, it is widely assumed that shoppers will purchase extra products while in the physical store. Click-and-collect services and shipping to private households are two ways that brick-and-mortar retailers might profit from this trend.

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