New community bonds forged from Gamuda Land and Alliance Bank Partnership

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Chu (left) and Gan (right) shake hands during the MoU signing ceremony, marking the beginning of a strategic partnership.

Chu (left) and Gan shake hands during the MoU signing ceremony.

PETALING JAYA: Property developer Gamuda Land and Alliance Bank Bhd have united in a strategic partnership to solidify their joint commitment to fostering connections and empowering the community. Gamuda Land's A Town is Community development principle is in line with their goal of injecting a sense of neighbourliness and community spirit in all its townships and this is outlined in their recently signed memorandum of understanding (MoU) with Alliance Bank.

Alliance Bank credit card users can leverage their accumulated rewards points for an array of offerings, including Gamuda land property vouchers and GL Play (Gamuda Land's Leisure and Hospitality arm) vouchers. These vouchers let customers redeem leisure and hospitality tickets, providing opportunities for family enjoyment at SplashMania Waterpark @ Gamuda Cove that feature 39 rides including Malaysia's first virtual reality (VR) water slide or at FunPark @ Gamuda Luge Gardens that is home to Malaysia's first Skyline Luge attraction.

These exclusive offerings from Gamuda Land can be redeemed until April 30, 2024.

Gamuda Land chief executive officer Chu Wai Lune said: "Our placemaking is more than just a collection of rides and attractions, it is spaces designed to bring people together. The partnership with Alliance Bank goes beyond mere transactional benefits; it encourages individuals to explore our parks and wetlands, engage in shared experiences with families, and forge new connections with fellow neighbours. As a property developer committed to enhancing the lives of our communities, this collaboration aligns seamlessly with our placemaking efforts and serves as a catalyst to building a stronger, more tightly knit community.”

In addition, Alliance Bank customers will have the privilege of using their rewards points to redeem exclusive goodies at Gamuda Land’s series of Chinese New Year events held in their townships, including Gamuda Cove in Kuala Langat, Gamuda Gardens in Sungai Buloh North, twentyfive7 in South of Kota Kemuning, Jade Hills in Kajang, and HighPark Suites serviced residence in Petaling Jaya.

On the other hand, Alliance Bank virtual credit card users gain seamless management benefits for their downpayment repayments, with a 0% interest for 12 months on downpayments of up to RM40,000 for any participating Gamuda Land property.

Echoing the same sentiment, Alliance Bank group chief consumer banking officer Gan Pai Li said: “We are thrilled to announce our strategic partnership with Gamuda Land, a collaboration that reflects Alliance Bank’s commitment to community empowerment. By aligning with Gamuda Land’s ethos of A Town is Community, we aim to not only provide financial benefits to our credit card users but also contribute to the creation of vibrant and interconnected neighbourhoods. This alliance allows our customers to leverage their rewards points for a range of offerings, enhancing their experiences at Gamuda Land’s exciting attractions. At Alliance Bank, we believe in fostering connections and community spirit, and this collaboration exemplifies our dedication to making a positive impact in the areas we serve.”

Simultaneously, Gamuda Land customers who successfully apply for a mortgage loan with Alliance Bank will receive a special reward of RM888.88 in Touch 'N Go e-wallet credits. These enticing perks are available from Jan 22 to  Mar 31, 2024 and are subject to the specified terms and conditions.


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