Majestic Gen brings back pop-brutalist inspired architecture.
Majestic Gen’s latest landmark melds sustainability and accessibility in Johor Bahru’s latest thriving urban nexus.
Johor Bahru, a city known as Malaysia’s exclusive gateway to Singapore, is amid a monumental economic transformation. With a rapidly growing urban population, exponential infrastructure advancements and increasing international connectivity, Johor Bahru has emerged as one of the most promising urban centres in Southeast Asia.
At the heart of this vibrant evolution stands Gen Rise as a premier mixed residential concept and a standalone freehold serviced apartment development by Majestic Gen, poised to redefine urban living in one of Malaysia’s most progressive cities.
Spanning 1.14 acres, with an equally impressive gross development value (GDV) of RM563mil, Gen Rise encapsulates the aspirations of a forward-thinking community of homeowners. This iconic 47-storey tower combines the best of a strategic location, innovative contemporary design and comprehensive lifestyle features to create a future landmark that epitomises modern city living.
Vision of innovation
“Gen Rise embodies our vision of creating homes that inspire progress concurrently with intuitive innovation. The project represents a commitment to shaping a vibrant, forward-thinking community in Johor Bahru. Every aspect reflects our promise to deliver unparalleled living experiences that combine functionality, sustainability and design excellence,” Majestic Gen chief executive officer Datuk Hoo Kim See said.
The name, Gen Rise, itself symbolises the development’s promise of youthful growth and an upward trajectory and a forward momentum embodying the vision of empowering residents to attain new heights when it comes to personal and professional goals along with the accompanying lifestyle strata that are well within their reach.
The development draws heavily from Pop-Brutalism architecture, blending bold reimaginings of Brutalist principles with vibrant colours and sleek, expressive forms. The result is a visually striking structure that stands out on Johor Bahru’s skyline while channelling the city’s rapid transformation into a metropolitan hub. Created to cater to diverse lifestyles, the development features 732 units ranging from 497 sq ft to 1,930 sq ft, with configurations offering one to six rooms and one to six bathrooms and with prices starting at an accessible RM563,000. These thoughtfully crafted spaces balance efficiency and versatility, meeting the evolving needs of modern professionals, growing families and even multi-generational households if necessary.
To align with contemporary living trends, many units are designed with dual key flexibility, seamlessly transforming into comfortable yet purposeful home offices to support the growing demand for hybrid work environments. This adaptability, paired with functional layouts and quality finishes, ensures that Gen Rise delivers a home tailored towards incremental personal and professional growth.
Gen Rise crafts comfort in the city under a night of stars.
Primed for two worlds
The development is within walking distance of approximately 720m to JB Sentral and a further 260m to the upcoming Bukit Chagar RTS Link Station, ensuring seamless connectivity between Malaysia and Singapore. A proposed sheltered walkway to the existing link bridge to JB Sentral further enhances accessibility, providing a convenient and comfortable journey in all weather conditions.
“With its key location at the border of Malaysia and Singapore, Gen Rise offers unmatched connectivity for residents, visitors and investors alike. Its proximity to crucial transit hubs and the upcoming RTS Link makes it an ideal choice for those seeking that delicate balance between convenience and quality of life. As a result, Gen Rise will be a gateway to endless possibilities,” Hoo added.
The RTS Link, in particular, is poised to revolutionise cross-border travel between the two countries, offering a rapid six-minute transit to Singapore, a convenience that was previously unattainable. This underscores the strategic value of Gen Rise. For residents, it translates to significant time and cost savings, especially for professionals working in Singapore who choose to live in Johor Bahru, where premium residential offerings combine affordability with an enhanced quality of life.
This proximity to major transit hubs ensures a seamless commute and makes Gen Rise an attractive investment opportunity with the potential for strong rental yields and long-term value appreciation as the market matures. This is further enhanced by convenient access to retail hubs, healthcare facilities, educational institutions and recreational venues, offering a comprehensive and well-rounded urban lifestyle.
Facilities embody the core principles of wellness and beauty in Gen Rise.
Above and beyond
At the heart of Gen Rise lies a vision to organically elevate the way people live, work and play, combining thoughtful design with world-class amenities. This is undertaken with the three-prong approach towards accentuating wellness, leisure and community collectiveness. The development boasts a sensibly curated selection of facilities spread across three levels of facilities with six thematic zones, catering to the diverse preferences of its sophisticated residents.
The 11th floor fosters a confluence of wellness and recreation, offering mindful spaces such as a yoga deck for quiet reflection, BBQ terraces for lively social gatherings and an outdoor boxing ring for combat fitness enthusiasts. Moving upward, the 46th floor is a pseudo-oasis of indulgence and relaxation. The exclusive aqua zone invites residents to have a swim in the infinity pool, unwind on the cabana or just simply lounge by the poolside, all while enjoying breathtaking views of Johor Bahru’s fast evolving skyline.
For everyone who prioritises fitness, the 47th floor houses a state-of-the-art sky gym, providing an inspiring environment where breathtaking city vistas make staying active a pleasure.
Complementing these facilities are lush green spaces and sustainable landscaping, offering a tranquil respite amid the unrelenting energy of urban living. As a GreenRE Silver Certified (Provisional) development, Gen Rise intends to incorporate a comprehensive suite of sustainability features to minimise environmental impact while simultaneously maximising residents’ comfort and efficiency of stay.
Likewise, roof insulation ensures indoor spaces remain thermally cool, reducing reliance on artificial cooling systems. Energy-efficient lifts with sleep mode and also regenerative features conserve energy without unnecessary early wear and tear. Tinted glass windows minimise heat gain, creating a comfortable indoor environment while lowering overall energy consumption.
The development also integrates rainwater harvesting systems and repurposes them for landscape irrigation. It also employs water-efficient fittings alongside submetering to monitor and manage usage efficiently. To promote healthier living, low VOC paints are used. And as a mainstay, EV charging stations encourage green commuting while the use of green-labelled construction materials and recycled components ensures durability and environmental responsibility.
At Gen Rise, residents can truly experience a lifestyle that transcends the ordinary, seamlessly combining wellness, indulgence and sustainability in perfect harmony.
Gen Rise offers exceptional convenience with seamless access to major highways, including the North-South Expressway and EDL, connecting residents to Johor, the Peninsula and Singapore. Surrounded by top malls like R&F Mall and City Square, premier healthcare facilities and renowned schools such as Foon Yew High School, the development ensures a well-rounded lifestyle. With easy reach to public offices, leisure spots like Johor Golf and Country Club and vibrant urban amenities, Gen Rise is perfectly placed for balanced, modern living in Johor Bahru. For more information, log on to www.majesticgen.com.my.
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