PETALING JAYA: Gamuda Land recently launched its latest Cares for You campaign, a comprehensive financial solution for hassle-free homeownership designed to add value to its residential offerings while creating a competitive advantage in the market. Collaborating with VSure and DOC2HOME, this campaign aims to highlight the value proposition of Gamuda Land homes while prioritising the health and well-being of its residents.
At the signing ceremony between Gamuda Land, VSure and DOC2HOME, Gamuda Land chief executive officer (CEO) Chu Wai Lune said: “The campaign revolves around three core concepts: comfort, convenience and accessibility, creating a seamless blend that enhances the daily living experience for all Gamuda Land homebuyers. Additionally, the campaign also emphasises holistic living, a healthier lifestyle and improved well-being, while fostering a strong sense of community.”
In collaboration with VSure, Malaysia's first on-demand lifestyle digital insurance provider, and DOC2HOME, a subsidiary of DOC2US, Malaysia's largest e-prescriptions and digital health provider, Gamuda Land is providing residents with convenient and accessible home-based healthcare services.
These services will include unlimited teleconsultation, medicines delivery, health screenings, and recovery benefits after a dengue diagnosis, hospitalisation or acute illness. A team of professionals including doctors, dietitians, nutritionists and pharmacists will be available to attend to residents' health and wellness needs via chat and video consultation.
Eddy Wong, CEO/MD and Co-founder of VSure, shared his thoughts on the collaboration, saying, "Here at VSure, we are constantly looking for new ways and ideas to improve, connect, and build trust with the community. For us, this means providing protection that is affordable and tailored to everyone's lifestyle needs with just a click of a button. With our embedded protection incorporated seamlessly into the Cares for You campaign, it will elevate the lives of its residents, providing a convenient and holistic living experience."
DOC2US co-founder and CEO Dr Raymond Choy expressed his excitement about the partnership, stating: "DOC2HOME is a modern-day adaptation of historical practice in medicine, whereby doctors and healthcare providers go to the homes of their patients rather than the other way around. Digitalisation is a big part of this transformation, and we are thrilled to be partnering with Gamuda Land and VSure to provide holistic, comprehensive, and accessible healthcare. Our collaboration synergises perfectly across different verticals of lifestyle, quality living, and well-being."
VSure and DOC2HOME features will be accessible via Gamuda Land’s GL Lifestyle App, providing seamless access to healthcare services for its multigenerational residents.
The Cares for You campaign will run from August 16 to October 31, 2023. The first 300 new homebuyers will be entitled to health and wellness coverage worth RM15,000. Existing Gamuda Land homeowners can enjoy a 20% discount on the same coverage.