Taking the awards to a whole new level with new categories
In total, there are 13 categories and 21 sub-categories, making the Awards bigger than last year’s event. Five new categories have been added to this year’s event, which include the Developer Preferred Award for bumiputra units, Subsale Award, Subsale Award for bumiputra units, Most Transacted Rental and the Regional Award.
The Regional Award is divided into five sub-categories to honour the different regions within Malaysia, giving rise to the titles - Pearl of the North, Jade of the South, Emerald of the East, Sapphire of Borneo and Diamond of Central.
Paying homage to the nation’s premier property agents and agencies in recognition of their dedication, the importance of industry accolades to real estate negotiators, agents and agencies should not be understated.
Firstly, the most successful property agents attest to the importance of personal branding and realtor awards are the penultimate step in enhancing one’s profile or an agency’s reputation.
Extensive coverage of the award winners on various mediums also serves as the best kind of earned media both for the winning individuals and agencies.
Secondly, awards garner respect and confidence from the masses. In a highly competitive industry such as real estate, realtor awards personify a symbol of validation to both industry peers and the community.
Just as consumers are more likely to shop from trusted brands and winners of consumer awards, prospective home buyers, sellers and renters are more likely to hire the services of award-winning agents and agencies given their track record. The winners of these awards become trusted authorities or key figures in their respective fields, paving the way for more clients to invest in their services.
Finally, awards serve as an appreciation for the strides each award-winning agent or agency has accomplished and motivate the individuals therein further to challenge their boundaries in pursuit of greater success.
Registration still on
The gala dinner of the fifth SREA iteration is scheduled to be held on Nov 10 but the call for entries has been extended to Aug 19 as there has been an overwhelming response from participating agencies and negotiators, requesting an extension. Nevertheless, the judging date has been set for Sept 7.
Submissions should be emailed to firstname.lastname@example.org or call 018-7888949 (Lay Hoon) for more information.