Nova Square is a modern integrated development nestled on a 3-acre site at the junction of Jalan Bukit Bintang and Jalan Imbi, and within the vibrant Bukit Bintang vicinity. The development is a project by TA and has a gross development value of RM1.39 billion. This mixed development comprises 3 towers, whereby a tower will be operated as a hotel with the remaining two will be sold as serviced apartments. Besides the towers, there is a retail podium at the centre of the development. Nova Square is conveniently located in between the suburb Chinese area of Imbi and the vibrant Bukit Bintang enclave. Nova Square is just 5 minutes walk to the up-market Pavilion and Starhill Gallery. In addition, Nova Square is mere minutes walk to Lot 10, Fahrenheit 88, Sungei Wang Plaza and Bukit Bintang Plaza.Surrounding Nova Square, there is abundance of eateries including fine dining restaurants at Chulan Square and along Jalan Bukit Bintang such as Ibunda Restaurant, Happy Valley Seafood Restaurant, Noble Banquet Hall and Chuai Heng Restaurant. In addition, Nova Square is just a stone's throw to Prince Court Medical Centre, Royal Selangor Golf Club and Pasar Rakyat. In terms of accessibility, Nova Square is adjacent to Jalan Imbi, Jalan Bukit Bintang. It is mere minutes away to Jalan Tun Razak, Jalan Loke Yew, Jalan Sultan Ismail and Jalan Raja Chulan. Also, one can easily access Smart Highway, Kuala Lumpur-Putrajaya Highway, Sungai Besi Highway, and Ampang-Kuala Lumpur Elevated Highway (AKLEH). The nearest public transportation is Raja Chulan Monorail Station, located approximately 1 km from Nova Square.
Property Details
Name: Nova Square Address: Jalan Bukit Bintang, 55100 Kuala Lumpur Developer: TA Properties (a subsidiary of TA Global) Completion Date: 2012 (estimate) Type: Hotel, Serviced Apartment & Retail Mall Tenure: Leasehold No. of Blocks: 4Facilities
24-hour security Basement car parkAnalysis
Datin Alicia Tiah, managing director and chief executive officer of TA Enterprise claimed that the company has received aplenty interest from potential overseas buyers that include developers, fund managers and others from countries like Korea and Australia. Via the development of Nova Square, TA Enterprise is set to boost its hospitality business as mentioned by Tiah back then in 2008, "Our corporate plan is to go into the hospitality business. I won’t exclude the possibility of acquiring hotels but I rather build.".The company envisions making the development to become a 6-star hotel and serviced apartments, with retail and F&B outlets. Currently, TA only owns Radisson Plaza Hotel Sydney in Australia, a 5-star hotel, and Coast Whistler in canada. Also in the pipeline is another current hotel development on a 0.92ha tract near to the Petronas Twin Towers.
