Bina Puri to revive abandoned apartments and shopping in southern USJ

Artist’s impression of The Main Place Residence.

By Natalie Chan |

Besides 1,211 apartments, the Main Place mixed development will feature tenants such as Jaya Grocer, Dragon-i and Apple Machines.

Buyers of the erstwhile Taipan Square or Newgate 21 project in USJ 21 which was abandoned over 12 years ago need wait no longer for the completion of their properties. The project, which was attempted to be revived in 2006 was in fact abandoned again, before it was taken over by another white knight in late 2011–hence the two names.

Since then, it has undergone another overhaul by Sumbangan Lagenda Sdn Bhd (a subsidiary of Bina Puri Holdings Bhd) and will be renamed The Main Place. According to the developers, it is slated to be ready by August this year.

The project comprises 1,211 condominium units situated above 237,000 sq ft of net lettable retail space which spans three and a half floors.

The Main Place has a varied retail tenant mix in place, which includes familiar names such as Jaya Grocer, Dragon-I, McDonalds, Starbucks and an Apple Machines store. Children’s playground Molly Fantasy is also set to take up about 4,000 sq ft of space.

An aerial view of The Main Place.

The wide range of tenants is attributed to a partnership with retail consultant Retail Network Sdn Bhd, which was engaged in early 2012, say Sumbangan Lagenda manging director Jason Yam and Bina Puri executive director Matthew Tee. Retail Network was behind the success of One Utama, Empire Shopping Gallery and more recently, Paradigm Mall.

“They advised us on many areas, from our traffic flow, to carparks!” quip Yam and Tee, referring to the additional two floors of basement carpark space added to the development, which provide an additional 120 bays.

In anticipation of heavier traffic flow, road widening activities are in progress as part of the project obtaining its certificate of fitness. Jalan USJ 21/10 will be widened from two lanes to four. Slip roads will also be constructed from the LDP leading into the Main Place’s basement parking, as well a covered pedestrian walkway from the LRT station that is proposed to be built nearby as part of the LRT extension project.

Both Yam and Tee agree that the USJ 21 area holds retail potential. “There’s a huge catchment here, of middle and high income earners,” said Tee, referring to the results of a professional survey conducted in late 2011.

Artist’s impression of the drop-off area at The Main Place. The LDP is in the foreground.

When asked on how The Main Place differs from its retail neighbours, both Yam and Tee believe that improved amenities is key to bringing in the crowd. Apart from the promising tenant mix, lifts in The Main Place have been made faster, travelling at 150 metres per minute.

“We believe it is a co-existence. When we do well and a lot of people live up there, automatically your shopping mall will be vibrant. The converse is also true,when you have a shopping mall with good tenants, people will want to live up there!” says Yam.

Work in progress on the basement parking of The Main Place.



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