The Estate: Embracing a New Dawn

Bon Estates embraces modern lifestyle living.

CHANGE is a necessary outcome of progress and is happening at a rapid pace. As the demands of a modern world put pressure on one’s time, income and environment, home seekers are not just looking for added value in their property investments, they are also redefining the meaning of “value” itself.

The dynamics of change are not lost on developer Bon Estates Sdn Bhd. It believes buyers are now returning to that basic emotive compulsion that defines a home, and that is “home is where the heart is”.

Bon Estates managing director Goh Soo Sing explained that quality craftsmanship continues to be the hallmark of luxury property, but now there is more to consider.

“Luxury buyers cannot be simply dismissed as those who have money to squander on excessive things. They are intuitive and prudent investors with disposal income that can be invested into something meaningful for them and their family,” he said.

He noted that home ownership aspirations these days go hand-in-hand with a desire for a more fulfilling lifestyle. The fast-paced modern world has left us with less time to spend on home and family, which means homeseekers are on the lookout for an environment that offers quality time with loved ones and healthy surroundings that nurture community bonds.

“It is really all about the quality of the space provided and how well it has been crafted to fulfil your lifestyle needs. This has become our guiding principle at Bon Estates,” Goh said.

It is a principle that has been interwoven into the concept and execution of the company’s flagship project, The Estate, which is currently taking shape in the much sought-after South Bangsar locale in Kuala Lumpur.

Occupying 3.68 acres of freehold land in the vicinity, the project also boasts the verdant Bukit Gasing Forest Park as its backdrop. Convenient connectivity and limited residential units in the area make it a compelling investment option, but The Estate offers the added incentive of large family units, which is currently in short supply.

Two 46-storey towers host a total of 328 luxury condominiums that range between 2,346 sq ft and 7,057 sq ft. This not only addresses the dearth of spacious homes in this booming business district, but also appeals to the expatriate community that has long had an affinity with Bangsar.

The Estate focuses on the provision of space and comfort in the heart of an urban setting, putting strong emphasis on interactive green public spaces and facilities, offering a sense of serenity, as well as a healthy and nurturing environment.


Buyers can expect spacious open concept layouts, ceiling heights of 11ft, attached baths in every bedroom and quality designers fittings and finishing

With just four units per floor, each unit is a corner unit. Those facing north will have a view of University of Malaya and the Kuala Lumpur city skyline beyond it, while south-facing units overlook the Bukit Gasing greenery.

Standard units come in options of four-plus-one or five-plus-one bedrooms, while there are also a limited number of duplex units and penthouses available. About 40% of the units will feature the dual-key concept to appeal to a broader market of buyers.

The overall design language will be modern, linear and evergreen to create a sense of timeless appeal. It aspires to pay equal importance to form, function and sustainability.

Inside, buyers can expect spacious open concept layouts, ceiling heights of 11ft, attached baths in every bedroom and quality designer fittings and finishing.

The units feature marble flooring for the living area, homogenous tiles for the balcony, wet kitchen and bathrooms, engineered wood flooring for the bedrooms and carefully selected bathroom fixtures.

The Estate will be built based on Qlassic standards certified by the Construction Industry Development Board (CIDB).

“We have incorporated natural materials in our buildings and outdoor landscaped areas to create a sense of balance in the environment we provide, which is an important component of our overall lifestyle outlook,” said Goh.

About 70% of the land mass area is dedicated well-manicured landscaping. The highlight is an existing retention pond that has been converted into a beautiful 300-metre lake walk.

The two towers also come with sky decks featuring a barbecue area, dining area, lounge area and a dipping pool. Owners can also host private parties at the sky deck, multipurpose hall or party rooms.

There are a total of five pools at The Estate – the two sky pools, a lap pool, family pool and kid’s pool.

Other facilities include a 3,000-sq-ft gym, yoga room, meditation room, as well as child-friendly facilities such as an open play area with a sunken lawn, custom play area and an indoor playroom.

“This project is about people, and that is exactly what Bon Estates focuses on; we go beyond the quality of the property to also invest in the quality of the lifestyle we provide,” said Goh.

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