While most Malaysians are familiar with a Seller Agent, the term Buyer Agent is relatively a new concept. Typically, an agent represents the owner of the property, and upon a successful transaction, the agent gets paid by his or her principal who is likely the property owner. The Valuers, Appraisers, and Estate Agents Act 1981 states that an agent can only receive commission fee from a single party, and this is commonly associated with the property owner. For a Buyer Agent, he or she can only be paid by the buyer.
The misconception:
Many property buyers would argue that they do not need to engage a Buyer Agent when buying a property, as they can simply ask a Seller Agent to source for the property for free. However, the reality is that a Seller Agent is acting on behalf of the property owner’s interest and it is hard for the agent to mediate between the interest of both parties.
Albeit seemingly unreasonable and irrational, many buyers expect and believe that the Seller Agent will be there to protect their interest. With regards to price negotiation, house buyers expect the Seller Agent to help them obtain the lowest price in spite of the fact that the Seller Agent is obligated and motivated to derive the highest price for the property owner. To serve the needs of the market and increase demand for dedicated property-hunt services, Jubilee Realty has decided to launch a Buyer Agent service to discerning clients.
Why engage a Buyer Agent:
1/ Deal with a single party
A Buyer Agent saves you the hassle and stress of dealing with multiple agents in the market. You won’t need to repeat your requirements and spend time looking at the wrong properties.
2/ Seller agent takes care of seller's interest
A Buyer Agent has your interest at heart. He or she will aid you in securing your desired property for the lowest price possible.
3/ Impartial and reliable sourcing
A Seller Agent is only motivated to recommend to you properties from which he or she can get paid for. On the contrary, a Buyer Agent tend to be more independent and would recommend to you all the properties that meet your criteria.
4/ Generally, agents are better at negotiation
Buyer agent can negotiate on your behalf, sparing you from the stress of negotiation and shielding you from amateur emotional negotiation. By engaging a Buyer Agent, you tend to make a better deal.
5/ Save your time in researching
The experience and know-how of a Buyer Agent can save buyers lots of research time, sparing you from wasting time on unsuitable properties.
Interested to engage a Buyer Agent service?
Contact May Leong at +6012-7790798. Incidentally, Leong shared that the organisation is on the lookout for properties that are tenanted for decent yield for some investors.
May Leong
Principal E2769
Jubilee Realty E(3)1853
+603-67307512
23A, Jalan SS21/60, Damansara Utama Uptown, 47400 Petaling Jaya.
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