BY CHAN TAK KONG
PUTRAJAYA Corporation (PPj) has unveiled a new corporate logo as part of its rebranding and transformation exercise.
The new logo, designed in collaboration with innovation partner Limkokwing University of Creative Technology, aims to further consolidate PPj’s corporate image in line with its aspiration to make Putrajaya an all-round excellent city and gateway to Malaysia.
Deputy Federal Territories Minister Datuk Dr J. Loga Bala launched the new logo at a ceremony recently.
Also present was PPj president Tan Sri Aseh Che Mat.
According to PPj, the colour, building and nature elements in the new logo can be interpreted as follows:
·green leaves symbolise the luxuriant environment that surrounds the city;
·the Putra Perdana building (the PM’s office) represents Putra-jaya as the country’s federal administrative capital;
·the PPj Complex arch symbolises PPj as the gateway to Putrajaya, and Putrajaya as the gateway to the country;
·the five leaves represent the five tenets of the Rukunegara and the five shared values of PPj;
·the green element epitomise the development of Putrajaya as a garden city and green city;
·the blue element symbolises the Putrajaya Lake that also serves as the water body to Putrajaya; and,
·the combination of Putra Perdana and PPj Complex arch represents the federal territory’s architectural design that features traditional, Islamic and modern concepts.
Aseh said it took three months to develop PPj’s third-generation logo, which was refined from a selection of more than 20 logos designed by Limkokwing students through a competition.
In his speech, Loga Bala said: “PPj’s new logo is an important milestone in its efforts to elevate Putrajaya’s image as the administrative centre of the Federal Government.
“The logo was designed in line with the purpose of promoting and branding Putrajaya, particularly at an international level.
“It is also hoped that the transformation would serve to inspire excellence and increase quality of service among the Putrajaya community.”
Meanwhile, Aseh assured that PPj would be taking more stringent measures to ensure safety at the Putrajaya International Fireworks Competition.
“Safety will be a top agenda when organising future editions of the event,” he said, in light of the bush fire incident that occurred during the finale last week.
“While the cause of the fire is still being investigated, it is believed that some sparks could have fallen on some dried leaves and strong winds could have fanned the fire.”
Although the Fire and Rescue Department personnel took slightly longer than usual to arrive due to traffic congestion in the vicinity, Aseh said that they were able to put out the fire and there were no casualties or damages.