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ID Trends, in conjunction with MIFF 2010 at the MATRADE Exhibition and Convention Centre (MECC), introduced visitors into a world where design, creativity and innovation merged. The event was held from March 3 to 7, 2010, and ID Trends set itself apart from other design-related exhibitions by focusing on booth ambiance and appearance. The event displayed numerous interesting booths that managed to heighten visitors’ awareness on how interior design can play a big role in creating the overall atmosphere in any living space.
Three exhibitors emerged winners of the ID Trends Best Presentation Award. Dream House Concept Sdn Bhd won first place and took home RM3,000 and a certificate. The second prize winner was Maxly Landscape Sdn Bhd, who received RM2,000 and a certificate, and the third prize winner, Shuang Yi Kitchen Sdn Bhd, received RM1,000 and a certificate. Each of these booths was commended for demonstrating new ideas in the presentation of their products.
For many exhibitors, ID Trends offered them a chance to explore new markets. Apart from promoting their products to the local market, a number of exhibitors attained export business for the first time. One of the exhibitors, Tropical Home & Lighting Sdn Bhd, remarked, “We’ve only been selling our products locally, but some international buyers approached us about providing lighting for a new airport project. We’re currently in the midst of discussion with their subsidiary company which is based here. We’ve also had buyers from Penang who bought samples from us because they cannot find these styles in their city. ID Trends has presented us with the opportunity to get our name and products out to a larger market.”
Visitors were also treated to many exciting activities at ID Trends. The ID Trends Show Case gave them a chance to get a glimpse inside a home that displayed new and trendy products from participating exhibitors. Eric Leong presented some handy tips on how to decorate a home and there was also a string of product demos.
The ID Square was one of the favourite sections of visitors, as they were able to get advice from talented interior designers. Many visitors also took the opportunity to purchase products at discounted prices via the ID Trends Hot Deals promotion. Some lucky visitors even walked away with a limited edition ‘Golden Tiger’ statue.
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