ARMANI/CASA: INNOVATION IN HOME DESIGN

Giorgio Armani is without a doubt an icon with one of the most recognisable names in the fashion industry, but underneath this creative genius is an entrepreneur with vision. In the year 2000, he founded Armani/Casa (“Armani Home” in Italian), a platform for him to realise the Armani aesthetic for the interiors; both comfortable and sophisticated.

The Armani design philosophy
Armani/Casa is the luxurious home collection by Armani that features a comprehensive home furnishing range currently available at more than 80 boutiques worldwide. For a man who loves designs in all forms, particularly architecture and furniture design, it was a natural step to extend his creativity into interior design. Interestingly, he sees Armani as a lifestyle concept, rather than a fashion house merely rendering its activities into other areas but instead it permeates all that he creates.

As with all collections, from clothing to interiors, the Armani design is about elegance and sophistication, the essence of which is simplicity. Using natural materials of the finest quality, the designs are simple with clean lines. More importantly, each piece of furniture is designed with functionality in mind, along with innovative beauty.

Giorgio Armani maintains his work philosophy of keeping intimately involved with every detail of Armani/Casa, from designing of the products to the method of display in store, ensuring each piece possesses the Armani signature.

Aesthetic beauty with superb functionality
At the recent Salone del Mobile (International Furniture Exhibition) in Milan, Armani/Casa consolidated the contents of its catalogue for every area of the home, as well as launched a new kitchen and presented an exclusive new line of furnishing fabrics that includes several numbered and signed limited edition pieces. The latest collection has been developed to cover three principal themes: furnishings, kitchen designs and textiles. The latest innovation from Armani/Casa is the Calyx kitchen system. A partnership with Dada, an Italian manufacturer, this revolutionary design kitchen is a masterclass with sleek finishes and the stylistic taste of Giorgio Armani. Described as the "disappearing kitchen", the Calyx has a sophisticated exterior, technology and functionality where it conceals the working area of the kitchen, creating an extremely discreet environment of impeccable elegance and restraint.

The Armani way
Now, almost ten years since its launch, Armani/Casa helps clients achieve the perfect Armani style with an Interior Design Service that commits to providing an exclusive personal service for an international clientele. A team of experienced architects and interior designers based in Milan, Paris, London and New York City under the direct supervision of Giorgio Armani, is dedicated to giving a comprehensive design service from the site analysis to the final positioning of furniture and accessories, reflecting the active viewpoint of Armani.

The Signore's passion for design has reflected his taste, aesthetic code and the profound need for comfort and functionality. Giorgio Armani once said, "I view the home as a perfect shelter, a place where I can totally relax within a harmonious structure of colours and shapes that influence my feelings and mood to foster a sense of inner calm".